I found this to be truly stupid.
I first got Maxim when they initially started up.  I loved the mag but I stopped getting it for 2 or so years.  My wife got me a new sub about 7 months ago.  Now that I read it it's chocked full of advertisements, probably 3x as much as before.  The articles used to be *MUCH* longer.  The woman spreads a lot better.  
The buying guides on the end used to be a lot better.  Now, the fashion guides show blurry distanced pictures, so you can't see what the hell the stuff even looks like.  They also used to include more lower-cost options for those of us who don't spend $300 on a shirt, $150 on a tie, $1,500 on a suit, and $600 on shoes.
The last issue had a fashion match-up between two boxers.  One was a lot more conservative, the other had a diamond watch the size of the Superdome.  Who won?  The guy with more ghetto bling.  Wow, great.  
Maxim has lost almost all of it's appeal to me.