NFS4
No Lifer
the add generation won't get it. the show is amazing. there aren't many shows that have characters as complex as madmen.
Exactly. Everyone needs instant gratification these days. It's well known that Mad Men seasons have a very definite pattern. They start slow, build quickly around episode 6-7, then hit you in the face around episode 11-12. Episode 13 sets you up for the next season.
Rinse and repeat.
Maybe it just needs more explosions, car chases, a laugh track, and aliens to appeal to ATOT doubters.