Does your area have a lot of competition?
In many areas where I live there is no competition to Spectrum. We're lucky enough to be in a neighborhood with Fios available.
Though Spectrum doesn't care about that. I called up to negotiate another year of internet and phone, ready to show them what Verizon was offering. I was told, I would be paying $40 more than what I was paying at the time, and they would not budge. I ended up cancelling phone, and grabbed the 1 year promotion price for internet. I'm guessing that next year, I'm either paying $110, or seeing how bad Fios is.