• We’re currently investigating an issue related to the forum theme and styling that is impacting page layout and visual formatting. The problem has been identified, and we are actively working on a resolution. There is no impact to user data or functionality, this is strictly a front-end display issue. We’ll post an update once the fix has been deployed. Thanks for your patience while we get this sorted.

Hyundai wants a luxury brand; automaker seeks U.S. debut by 2007

Agreed - I don't think they're mainstream enough to really carry a luxury brand. I wouldn't buy a Hyundai anyway, muchless pay extra money for a luxury vehicle. I'll take an entry level Beamer/Acura/Lexus anyday over a Hyundai. Even a Caddy or a Lincoln or a Chrysler, if you can call that luxury.
 
if they make something that is technically comparable to say a Caddy but sell it for 20% less they might make a go of it.
 
I'd like to see Mazda consider a luxury brand again before Hyundai does. Mazda was investing millions to create luxury brand in the US shortly after Lexus and Infiniti launched. I think they were gonna call it Amanti and the flagship was going to be the Millenia, but poor market reaction to their luxury brands in Japan convinced them to kill the project.

Currently Mazda is on the up-and-up, enjoying good sales of its 3 and 6 models (hey, at least they're better than Mitsubishi!)
 
Yes Hyundai has really been improving over the last few years. BUT they still have a really bad reputation.

If i was looking for a work car i would think about Hyundai. They are good cars and really cheap. But they have really bad re-sale value.
 
The luxury market is already flooded with too many choices IMHO. They should learn from VW's mistakes. It's too much of a nameplate issue - these buyers aren't going to spend $30,000+ on a Hyundai.
 
Originally posted by: vi_edit
The luxury market is already flooded with too many choices IMHO. They should learn from VW's mistakes. It's too much of a nameplate issue - these buyers aren't going to spend $30,000+ on a Hyundai.
Click to expand...
Agreed. Everybody and their brother is trying to move "upmarket". Consumers can move so many units at these pricepoints. Hyundai has to compete not only with with established veterens in the luxury market, but also against other nameplates trying to push upscale like Subaru, VW, and Chrysler.
 
You must log in or register to reply here.

TRENDING THREADS

Back
Top