So overclockability is automatically more important than noise and heat? Not everyone even overclocks, and those who do often like to keep it to a level where they can have the best balance between performance and fan noise. Since the Asus card is quieter and cooler, it is better for that purpose. And it's less expensive... even if you could say, apples to apples, that one card is better than the other, the worse card could be overall a better pick given a significant enough saving.