How trade-in profitable/good to a company?

[Stalker]

I saw advertisement where you trade-in old printer and get $15 discount. Recycle the plastic won't get u that much money. So why do they need the old printer?

 

[PlatinumGold]

they just want you to come in the store.

they are hoping that if you come in for that printer, you will get to know their store and bring more business there in the future.

marketing 101.

 

[Stalker]

But won't giving the discount alone attract people.

 

[RagingBITCH]

Because someone is paying them more than $15 for each printer they return. Or they're getting paid $x dollars for each printer they sell back to this company, along with what PG said.

 

[blakeatwork]

No, not in and of itself.

The aspect of trading a used piece of equipment brings an inherent sense of moral goodness... not only are you recycling old, unused equipment, but you're also supporting a local business.. The business, in trade, knows that you will tell your frineds, who probably have busted old equipment in their houses, to bring it down, because the business is sure to have sort of "sale" going on, designed to attract sales..

 

[Stalker]

thanks. I am enlighten now 🙂

 

[lavagirl669]

refurbished printers
= profit!

 

[SupaDupaCheez]

Originally posted by: blakeatwork
No, not in and of itself.

The aspect of trading a used piece of equipment brings an inherent sense of moral goodness... not only are you recycling old, unused equipment, but you're also supporting a local business.. The business, in trade, knows that you will tell your frineds, who probably have busted old equipment in their houses, to bring it down, because the business is sure to have sort of "sale" going on, designed to attract sales..

Also....there are people out there that will say to themselves 'Self....why do I need a new printer when I have this one sitting here collecting dust' even if the printer doesn't work exactly right or at all. But.....if someone says 'Hey...i'll give you $15 for that piece of crap printer (working or not) and all you have to do is buy this nice, shiny new one' they may be more likely to say 'Self....what a bargain....for me!' (shameless Eddie Murphy plug).

Sounds stupid but it works. Look at used cars, you usually accept a lower price for it when you trade it in than if you sell it outright. You take a 'loss' on the car so as to make your life easier (don't have to deal with selling it on your own). Okay....it's not EXACTLY the same but you get the picture 🙂

SDC

 

[SupaDupaCheez]

BTW: The OP's name suits him well!

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