Seems like somebody posts this same question every so often.
Always go by the sticker on the car or the owner's manual.
Different cars call for different tire pressures, even if they happen to have the same brand of tire. It has to do with the weight of the car, weight distribution, speed rating of the tire etc. Most passenger cars are in the 28-33 psi range. But I had a Porsche in my shop recently that called for 50psi in the rear tires.
There are special cirumstance though. For instance, we have plow trucks that call for 65psi all around - but we increase the front tire pressure to 80psi when the plow is installed - bearing in mind we install truck tires with a max pressure rating of 85psi. We'll often reduce the pressure in the rear tires to get more traction due to an increased contact patch as well.
Another instance is racing. We'll often run our racing tires in the high 30s. This is to decrease heat build up and also results in more responsive handling. But, it's at the expense of some traction - it's a trade-off.