Shower gel ad gets UK ban for suggesting black skin is problematic
Watchdog says television advert for Sanex fed negative stereotypes and was likely to cause serious offence
I mean, seriously? Did nobody at the advertising agency see anything potentially problematic about using the black models for the 'before' scene, and a white model for the 'after' one? Question is, are they just thick or deliberately racist?
The ad, broadcast in June, included a voiceover that said: “To those who might scratch day and night. To those whose skin will feel dried out even by water,” alongside scenes of a black woman with red scratch marks and another covered with a cracked clay-like material.
The ad then showed a white woman taking a shower with the product, and stated: “Try to take a shower with the new Sanex skin therapy and its patented amino acid complex. For 24-hour hydration feel.” It ended with text and the voiceover stating: “Relief could be as simple as a shower.”

