Originally posted by: MotF Bane
Sounds like a soda can crumpling.  
I have to ask though... was there any good way out of that, assuming the pulling truck couldn't make it onto the right side embankment?
		
		
	 
I would have winched it slowly.  It looks like they are at an Offroad park, so there had to be some winches out there, somewhere.  
Getting a running start while trying to recover another vehicle is bad news.  I knew of at least one death of someone we all knew back when I was offroading.  He was pulling out a vehicle, got a running start and the shackle broke, went through the window and the seat, killing him.  There is a fairly famous photo of a Jeep CJ with a tow strap/shackle that went through the seat and then the windshield.  IIRC, the driver happened to not die because when it broke he was thrown forward in his seat, so his head went down.
I have seen personally straps break and do massive damage to vehicles, and those are just nylon fiber straps!