After all, Beats are not as popular as you think
For its market its popular. By 2013 Beats had about three times as much sales revenue as Sennheiser.
Using tiny screen on wrist while driving is even more dangerous than using the phone.
As someone who has a smartwatch mostly for commuting benefits you are SO wrong on this one. Not everything can be voice controlled, and Android Auto isn't an option for most cars. So this isn't some magic HUD vs a smartwatch, its using your phone vs using a smartwatch. In that case, the smartwatch is MUCH MUCH safer. Why?
1. It in on your wrist, which is in plain view when your hand is on the steering wheel. A phone requires a hand to hold it in view.
2. It has a small screen, which makes it much quicker to scan for touch targets. Your eyes run across that 2 inch screen like lightening and you find the button, while on a 5 inch phone you have to visually search for a second.
3. The interface is simpler which makes it easier to find the button you need. Some apps have a "driving mode," but most have you hunt touch targets like pause and play on some messy interface full of other buttons. On my Wear device when ANYTHING is playing the control are four things: pause, play, skip back and skip forward. Each takes a fourth the screen, so I can pause things without looking.
4. The watch during navigation mode can give you an idea of the next move and how long until you get there, so you don't get surprised last minutes when the voice asks you to cut over three lanes the last mile before the exit in traffic.
Sure some magic HUD would be even better, but unless you are willing to buy a new car just for its car connections for most people a smartwatch is a practical safety improvement over using a phone.
There are Honda Civics with all the latest and greatest apps, but I prefer my NSX. Having "more function" does not translate directly to "being more functional".
Didn't you admit the other day that a Rolex can't tell time as well as a $1 digital watch? High end watches are jewelry that sometimes gives you the right time. I admire their value, but they aren't very functional overall compared to a smartwatch. Nothing wrong with that at all, jewelry has a value outside of function.
My smartwatch looks like crap. I mean its rough. And its nothing I am going to pass down, its going in a drawer as soon as I get a better one. But the pure functionality I get out of the device makes it worth owning even if its an eyesore. A smartwatch exists for complete opposite purposes than fine watches. It is closer to a calculator watch, or a fitness watch.
You seem to want to go out of your way to give NO credit to smartwatches, like they improve nothing what-so-ever period for everyone and its all a big joke. But they obviously do have some benefits beyond having an ugly watch on your arm, or people wouldn't keep buying them and using them. As someone who wears a smartwatch every day I can say it has improved my mobile experience more than anything since I got a smartphone- I use it way more than my tablets. But part of that is for the same reason I have dual screens on my desktop- I have a lot going on and the second screen is helpful. To me (and many people) my smartphone is the center of my digital universe. It has way more value than the price I paid, and the idea of paying a few hundred dollars to make that experience even better by adding another screen was a no-brainer.
I wish they never called these things smartwatches. They should be smart bracelets or something. They people wouldn't bring all their watch expectations into a whole new device category.