found in another forum
TL;DR: Always buy the OEM replacement part. No matter the original brand supplier.*
I have been a design engineer, process engineer and project manager for a company that makes shocks/struts. I have visited and worked in several manufacturing facilities around the globe. I also worked for an OEM as a ride and handling engineer tuning various components including shocks/struts (and tires, steering, bushings, engine mounts, even BIW structures). Did a little racing in my day, too. What I'm trying to say is, if there is anything in the world I am qualified to comment on... it's this.
If you ever find yourself wanting/needing to replace the shocks or struts on your vehicle...buy whatever brand was on the car originally. In fact, buy the actual part number that was on the vehicle originally.
OEM vehicles are tuned over many months to arrive at the ride you experience. Seriously, tuning shocks for a specific vehicle combination can take many months. Each combination will get a different tune. So, a v6 will not have the same valve code as a v8, which will have a different code for awd vs 2wd, wheelbase, etc. Anything that alters the mass and inertia significantly will get a new damper tuning code. BMW is one of the best at delivering great ride and handling, but all OEM's spend a lot of time and money on EVERY vehicle optimizing several variables. OEMs also durability test the whole vehicle, so you know the original part was made to last on your vehicle.
Shock/strut valving is one of the most crucial elements of ride. ONLY the original part from the original supplier will deliver the intended (and best) ride. These suppliers are required to provide service parts for a minimum of 10 years after production ENDS so they will be available to discriminating customers like you.
Aftermarket parts on the other hand, no matter who is providing them, may have been tuned over a matter of hours if at all. Sometimes they dyno the original and target to be within some %(10-20) of the original for the force-velocity curve. Sometimes they will do a few rides with different valve combinations, but nothing remotely close to what the OEM will spend tuning. Speaking from experience, even if the force-velocity is =, the ride and handling will be vastly different if the valving is built differently. (and all the suppliers have different valving strategies) Bottom line; the original parts are tuned to fit your vehicle, I recommend you replace with the exact part number.
Now, on to quality. Again, it's best to get the OEM part replacement. The quality standards for OEMs are extremely rigid, with severe penalties for premature wear, leakage, breakage, etc. Warranty costs are passed on to suppliers and it is very expensive. Supplier do not and cannot risk having warranty problems with the OEM customers. ALL parts for OEM production are PV (production validation) tested for durability and a litany of part specific and manufacturer specific tests including corrosion and of course fitment and things you would never dream of. Bottom line; the original parts are proven to be durable on your vehicle, I recommend you replace with the exact part number.
After market shocks are an absolute gamble when it comes to quality and durability. The requirements are set by the aftermarket company, not by the vehicle manufacturers. The designs are a best guess as to what is required. The approach is typically to over engineer the structure so much that there is little to worry about from a breakage point of view. The other requirements like bushing rate, corrosion, and valve tuning is really a best guess. They do enough of them, they can get close, but it's no where near the OEM level of detail. On top of that, the consequences for getting it wrong are not so bad. Worst case they give you a replacement part and they still might make a profit off the original sale. Markups on aftermarket are juicy.
Now, some of you are saying to yourself, "Well, I had a ____ and the original ____ didn't last at all, they were junk! This girl doesn't know her ___ from a ____ !" Even with the rigid quality and design standards, some parts fail. OEMs obviously want perfect quality, but that is not here yet. Typical failure rates for OE parts vary depending on the component but a rate of 200 PPM (parts per million failed or 0.02%) is probably considered bad [it's more likely 50 ppm but let's do worst case]. That's two in ten thousand. If you consider 4/car that's one person in every 2500 might get a failure worst case. You were a statistic, sorry about your luck, buy a lottery ticket and stfu. Aftermarket rates are harder to judge, but my educated guess is closer to 10,000 PPM (about 1%). That's one in one hundred, at four per car, then every 25th person will probably have a failure. That's why everyone knows someone that has a story.
The components used in aftermarket vs OEM and even other "premium" brands from the same company are often the same. They are so cheap it usually doesn't pay to design and tool up different versions for the replacement aftermarket. They might use different and cheaper suppliers, that don't pay as much attention to quality and thus it gets passed on through the process. The quality of aftermarket assemblies suffer due to more lax process and supplier standards, less design input, and really lower consequences of failure.
This lesson brought to you by... Beer! I'll go have one, now.
*Unless you are racing, then buy racing shocks; not shocks that are "racy".