Qualcomm is "too damn greedy" too. That is why they cant compete with MediaTek etc.
So if you consider Intel out, you also consider Qualcomm out. They are the same side of the coin.
I dont think either Intel or Qualcomm got any future in the smartphone segment due to the current trends. And Apple sooner or later need to severely rethink their approach.
I think you are correct, and we've started to see this with their SoCs using ARM's CPU designs.
QC has two major advantages:
1) Radio
2) Custom core CPUs (and maybe?) GPUs.
If the new cores blow away the ARM ones, like they have traditionally, QC will do better next generation. If not, well...
Intel has it a bit harder, even if their cores are equal to QCs, QC is preferred due to better radio and due to being ARM-based. I understand why the NDK has and is being used - particularly for those devices based off of the slower ARM cores - but it really limits competition from the MIPs and x86 crowd. As a manufacturer, even if the x86 (or MIPs) core is a bit faster, you're still going to go for the ARM-based chip because compatibility is better. Even if 9 in 10 apps work fine on alternative architectures, whatever you get for losing that 1 app has to be worth it, which hasn't been the case (imho) for any x86 or MIPs SoC so far. Add into the mix radios and 'other stuff' and it is no wonder Intel is having trouble. They made a huge mistake selling off xscale, imho. They could have slowly introduced SoCs with x86, while continuing to build their brand presence in mobile.