So I presume higher capacity-to-price with 64-layer flash. So why is this product 512 GB/180 USD? Compare to Crucial MX300 525 GB/150 USD.
I don't think that you "get" the NAND / SSD market.
Newer technologies are always bringing down the cost per bit of storage. But, at retail, to the consumer, they are "new", so they carry a premium.
Witness, on Newegg's ebay site, the Adata SU800 and SU700. The SU700 was introduced as a lower-cost 3D NAND-based SSD. But, it's "new". So, it carries a price premium to the consumer, that makes the SU700 (the supposedly lower-end model) MORE EXPENSIVE than the SU800 (a higher-end model).
Of course, it's not totally that simple, the SU700 also supports encryption, because it uses a different controller, and the SU800 does NOT. So that could be the reason too.