In this instance, the explanation that it's seeking a chassis ground and not an earth ground is correct. However, there's more to the overall story.
Believe it or not, tires are conductive. There is enough carbon used in tire tread compounds that the tires are reasonably conductive and do not effectively isolate the car from ground. If the tires truly isolated the car from ground, the car would develop a charge differential while driving (from the friction of the tires against the road, similar to scruffing feet across carpet) that it could not dissipate and you would be shocked by static electricity every time you went through a drive-through.
The reason that you attach the ground cable to a chassis ground and not to the negative terminal of the dead/weak battery is because automotive lead-acid batteries give off hydrogen gas when they charge and there is a potential for sparking when you remove the ground cable after jump starting the car. If you had the cable attached to the negative terminal, there is a chance that it will be sitting in a stream of hydrogen gas when removed and if it were to spark the battery could explode. By telling you to use a chassis ground point (the negative terminal of the battery is attached to a chassis ground point as well, so you are still effectively attaching to a lead from the negative terminal) the instructions are making sure that the sparks, if they occur, are farther from the charging battery and therefore farther from the source of potential hydrogen gas.
ZV