A British agency has taken longstanding warnings about the health risks of overdone toast and potatoes to a new level, launching a public-awareness campaign on how to curb consumption of a possible carcinogen in the foods.
The “Go for the gold” project — using a U.K. Olympic medallist as spokeswoman — targets acrylamide, a chemical produced by cooking starchy items, and linked in some studies to cancer.
Health Canada has offered similar advice — and even approved a food additive to reduce levels of the substance — since at least 2009, though the science around acrylamide as a carcinogen is less than definitive.
The chemical is produced when certain foods are cooked at high temperatures and for prolonged periods.
Britain’s Food Standards Agency is urging people to aim for a “golden yellow colour or lighter” when frying, baking, toasting or roasting starchy products like potatoes, root vegetables and bread.