Originally posted by: Hyperblaze
backbone == functionality
all the people I've done work for have wanted functionality with the look and feel.
A site might look very nice, which originally captures the interest, but what keeps it is the functionality.
building a website is much like a painting...for some a smack of paint in the middle of a white canvas says more than a Dali.
I have built sites for treasure hunters, financial / commodity brokers, parts of the Chicken Soup of the Soul publisher and a lot of their Reading Etc storefronts, mortgage portals, various people that offered services, I forget many I have done there has been some much.
For some a simple HTML setup of three to four pages is perfect. It shows there service, their rates and MOST IMPORTANTLY how to get in contact with them. You can do a lot with basic HTML and the nice thing is you don't need much to serve the pages.
Don't get me wrong though an website with a nice coded backend is a whole different experience and for many businesses (esp an online store) it's required.
However, someone going to Pete the Plumber's store is not expecting to be entering a theme park and if they did get that experience it would be more confusing than helpful.
I am going to be designing a tennis instructor's site. They are not sure if they will be on a php or asp based hosted, both or neither. They don't want to pay alot for the maintenance as they are getting a good stream of business already...they just want to fill in some of the gaps and provide something for clients that have stated "I couldn't find you online and lost your number".
I will probably do this in all HTML, maybe some scripts running for eyecandy, but so far I see no programming needs on this project.