Somebody bought the rights to the name Packard Bell back in the 1980s for about $500K in order to fool Americans into thinking it was an American manufacturer of computers, but in reality it was just an importer of Asian equipment that had nothing to do with the old American company. PB aimed to be the leading mass marketer of computers in retail stores, and for a few years it achieved that goal but then lost the crown due to competition from companies like Compaq and HP and to its poor quality and support. Enter NEC, the huge Japanese electronics company that was #1 in PCs in Japan but had never been able to achieve any position like that in the U.S. It thought that PB would be the key to increasing American market share, so it paid over $1B for it. But last year NEC finally realized, like the rest of the public, that PB had no positive reputation, and it shut down the division completely.