It comes down to the fact that I think any seller or service provider should offer a full refund for absolutely any reason. That's what I expect, and I demand.
You need to be very careful when you use words like "absolutely any reason." For example, if you were to buy a new pair of jeans and run over them with your lawn mower, should they give you a refund for them? If you get mad during a ballgame and throw a remote at your new TV set, shattering the picture tube, are you entitled to a refund? Of course not, nor would it appear that you would ask for one, since you have illustrated that you know the difference between reasonable and unreasonable demands.
You may retort that they should offer a full refund for absolutely any reason that you feel is reasonable. Aha, therein lies the rub. "Reasonable" means very different things for many people. As you can see, many people on this forum feel you are unreasonable in this demand. Others have agreed with you. But at what point does a retailer have to draw the line?
People over and over repeat the mantra, "The customer is always right." Again, that pesky word - "always." While it will certainly offend the purists out there, the customer is not always right. A simple litmus test can be applied to debunk this myth. A customer buys a new refrigerator, takes it out to their farm and uses it for target practice with their shotgun, then wants to return it because all the cold air came out of the holes blasted in the side. On top of that, the side of beef they had stored in it went bad because it wasn't kept cold, so they not only want a refund on the refrigerator, but they also want to be compensated for the spoiled meat. If the customer is always right, any reputable retailer will have no choice but to refund their purchase price but also reimburse them for the lost food. Of course the customer is not right in this situation, and a retailer that would not meet their terms is certainly not disreputable. Yes, the customer is very important. The customer is king. Any retailer that wants to thrive and have a strong repeat business will do virtually everything to make their customer happy in most situations. But the customer is not always right.
I worked in retail for over 25 years and have dealt with every single type of customer imaginable. And in the vast majority of situations that escalated to my attention, I have bent over backwards to help make the customer happy. And you bring up a good point...yes, they should take in consideration your continued patronage. (And no, WalMart will not lose any money on the deal. EA will take the game back with no issues, because it will be claimed as defective by WalMart. Even if it weren't, manufacturers don't play chicken with the 800-lb gorilla. WalMart gets what it wants. Always.) However, when deciding whether to override corporate policy on a return, I always ask myself, "Is this a customer that is interested in having an ongoing relationship with our company, or are they simply shopping with us because we were the cheapest in town on this item? Is this a customer with whom we are interested in having a relationship?" Face it, there are customers that companies don't want to continue to have as customers. We have asked people to stop shopping with us because of continued abuse of return policies, even though they were within their right to return the products. Why? Because, as others have pointed out, the main reason a company is in business is to make money. Period. Anyone else tells you any differently is either completely out of touch with reality or a business school professor (and the two are not mutually exclusive

). A customer that costs you money by doing business with them over the long run, and there are those that exist, is not a customer you want. You're much better off with them doing business with the competition, screwing their profit numbers.
Finally, one word of advice. I don't know how you negotiate with the general/district/regional managers when you try to get your point across, but anyone who says that the aggressive, yelling, threating, screaming method is the best way to get your way is wrong. If someone deals with me in a professional manner, I will respond in kind. However, the nastier someone gets, the more I will go out of my way to ensure they will not get what they want. The adage, "you catch more flies with honey than vinegar" couldn't be more true. The nasty method might work with lower-level management and customer service personnel, but once you start getting to the big boys, it will backfire right in your face.
Enough of my little manifesto...everyone have a good holiday!
IndyJaws
P.S. And, believe it or not, the example I gave earlier with the shotgun-blasted refrigerator actually happened. When they were denied the refund, they actually sued our company. Of course they lost in court, but we still were out attorney's fees (couldn't counter-sue for them), which were much more than the cost of the refrigerator. Why, then, didn't we just exchange it and save ourselves the money and the time of litigation? Because at some point, you have to stand your ground to prevent the few truly evil customers from getting away with it, even if it costs you money in the short term.