WOOOOW. AMD prices have plummeted since 980/970 arrived. People in the market for a new sweet-spot card right now, and have the CPU & PSU capable of adequately powering these beasts are getting incredible perf/$ deals. I kind of feel sorry for AMD. Can they be making any money off this card at that price? I know the old GTX 260's used to get pretty cheap and had a large die, but that was several nodes ago when wafer prices were way less expensive (not to mention vram size/price differences and PCB configurations).
1. Wow, at these prices I could upgrade to 3x 290s on the cheap after resale of 7970s. For $110 extra you could get 2 of these vs. an MSI Gaming 970! Incredible for high rez gaming.
Our prices in Canada are a joke in comparison -- add 13% on top for taxes too:
http://www.canadacomputers.com/adva...R9+290&sid=tqmbhf8327ogda8g3fuagi7si0&x=0&y=0
2. I think AMD may have too much inventory from mining days. Remember when NV delayed launching GTX660/660Ti and KitGuru reported 120,000 unsold GTX560Ti/570 cards? Maybe if AMD is planning to have 300 series in Q1 2015, a historically weak quarter for GPUs, it's better to empty excess supply in Q4 than have million of unsold 290 cards.
3. In 1-2 weeks post 970/980 launch, 780Ti dropped $300-350 from $650-700. Since R9 290's MSRP was $399, $220-230 is pretty similar in % terms to how much NV lowered prices on the 780Ti. AMD's gross margin is about half of NV's.
4. If I were a Titan owner, I would make a mental note to never spend $1000 on any single GPU card, considering less than 2 years after it launched, you can buy 4 cards with near Titan performance. Holly cow depreciation.
5. I bought my MSI HD4890 for $175 after rebate, when GTX285 was going for $325. AMD offering incredible price/performance goes all the way back to 2008's 4850/4870. You can generally buy 2 of AMD's 2nd best single-GPU cards for the price of 1 flagship NV card. This has been true every generation since 4850 when sales occur.
6. MS has a very aggressive XB1 bundles at $350 but these are US-specific. In most parts of the world, we never see such aggressive price competition as you guys do. Consider yourselves ucky!
7. It's not only AMD low-balling but NV overpricing their cards that creates such a large disparity at times. Most people don't actually believe 980 is a flagship product. It's basically a GTX460/GTX 560Ti priced at $550. The real price should be more like $399-429. Once R9 390X and GM200 launch in 2015, 980 won't be $550 I bet. NV will probably release a refresh of 980 for $399 similar to 680--> 770.