"the forums barely pay for themselves from ad revenue and subscriptions, they aren't making anybody rich"
Hah, sorry but you obviously haven't done any reading on Anandtech or Anand Shimpi. I don't know him personally but I respect what he's done a great deal. Anandtech brings in over 1 million $ a year. I'd guess like any business the common employees make a standard wage, but I'm sure young Mr. Shimpi has done quite well for himself.
"If they could cut the traffic in half, the current setup could last years more, rather than having to be considered for more upgrades anytime soon."
lol. When a website (any site) has so much traffic that they have to expand or upgrade or whatever, that is exactly where they want to be. To think that any website would ever want to intentionally lose half of their traffic is simply ludicrous. When a site doesn't upgrade and expand to the point that it makes using the site difficult or problematic people will just look elsewhere, look at hard forums compared to anandtech. They have a pretty nice forum but it's so laggy, problematic, and crashes so often that it greatly affects their potential.
"Anandtech's biggest draw should NOT be that it's a place to go for hot deals and trades on anything and everything."
Again, I have to laugh at this. Who are you to decide what Anandtech should or shouldn't be. I don't claim to know where anandtech gets the majority of its traffic, but looking at the forum list shows that the FS forum is the second largest one so evidently it IS a major draw of traffic to this site. For many people, including myself, it is the primary draw, as I explained above.
Anyway, I don't post often on faceless forums unless I have a specific need and this is the exact reason why. I have absolutely no desire to get into meaningless debates with people who I don't know and who really don't have any idea what they are talking about anyway. I simply noticed that the FS forum has become less effective for my needs and offered a suggestion. Just because you do not use the forum is no reason to knock it. I appreciate those that presented good feedback whether it supports my view or not.