Best Buy has the D-Link DI604 cable/dsl router advertised as 69.99 - 30.00 instant - 10.00 mir = $29.99 final price. At the BB in Dearborn, MI., the shelf price is stated as 29.99 - 10.00 mir = $19.99 final price. The cashiers scanned & confirmed. This may be due to yesterday's price at BB, which was 59.99, not the 69.99 advertised in the sale paper. I bought one yesterday for 59.99, and BB price-matched it for 29.99 this morning. Bought a second one for 19.99 after mir for my brother. (My first post for Hot Deals!)