The people on this forum make the Hot Deals the "hot deal" because they share their info for free.
Take away that free flow of information and you have no more Hot Deals or information flow.
And therefore no reason to subscribe.
However, I do appreciate that it does cost money in order to have this information available on the website.
It's a classic catch 22
EDIT
I did goto the link and read the spiel about the subscriptions. This forum is a great source of information but the problem is that most of us assume that all information on the net is free and find paying for that info somewhat hard to digest.
There is a product cycle for everything and you can gaurantee that whatever happens there will always be an option that you can choose:
1. Stay for free and sit for ages while the pages load perhaps?
2. Pay for the service and have faster page loads and other added services.
3. Go to another site which is dedicated to "Hot Deal" information for free.
I actually never had any use for the Hot Deals forum (was living overseas - yes there is a whole world out there!) and was always to be found in the Hardware/Software sections helping out others with their problems etc.
Now that I am over in the USA I can take advantage of the deals and find that I spend most of my time on Anandtech browsing for a bargain