Originally posted by: Xiety
Originally posted by: lMlHuxley
You would be greatly suprised how much money it costs to redevelop even the most simple task in a large operation. Yes, hot coffee can be dangerous to customers but the customers like it that hot. 160 degree coffee is still going to burn you like hades.Originally posted by: Ness
Originally posted by: lMlHuxley
Why use these alternate methods when they have one that people already like and buy? They would spend more redeveloping the process than they have in law suitsOriginally posted by: Ness
Originally posted by: lMlHuxley
Originally posted by: Ness
Originally posted by: lMlHuxley
Ok, apparently the jurors felt the coffee was so hot that it had nearly malicious intent. They were also mad becuase mcdonalds did not feel sympathy for the old woman who burned herself. Once they were shown the graphic images, juries always fold. All coffee can cause sever burns and that is common knowledge. Humans understand that coffee=hot. I think mcdonalds should have paid her medical costs and the jury should have agreed to that plus the time she has had to take off of work and minor pain and suffering compensation. Anything above that is out of hand.
Once again, McDonald's had prior knowledge that their coffee was causing severe burns and it was found that their competetor's coffee was 20 degrees lower, at a temperature that still made good coffee but wouldn't have given someone third degree burns.
They also gave the success of their coffee to the higher temperature and so they made it that way.
I've already stated reasons why the success of their coffee cannot be contributed entirely to it's heat, as well as alternative means involving still allowing the flavor to be released into the coffee by brewing at higher temperatures, but serving it at lower temperatures.
... uh.. because it is known to be dangerous to their customers...
I seriously doubt they would lose more than 2.7 million dollars redeveloping this.
One thing to point out is, McDonald's coffee was successful mostly because it was served hot, not brewed hot. On a survey in a linked article in this thread, it says majority of McDonald's coffee drinkers chose McDonald's because the "coffee was hotter than competitor's."
That is what I am sayin'!