Originally posted by: senseamp
Originally posted by: alpineranger
Ford has not had a great history trying to sell european cars here (contour, anyone?) GM hasn't fared much better. Also, it would take some time for them to get a euro model ready to sell here (tweaks to satisfy marketing and govt regulation). On the other hand, the fit is ready to go in this market (and already successful), and while another company would probably want to tweak it a bit, the effort to get it out here would be less.
Fit is ugly, and looks like a shoe or a miniature minivan. Plus they would still need to modify it to look like a Ford, so may as well just take a better looking and designed Fiesta that they alrady make and modify it instead, which is Ford is doing for 2010. Ford also has Mazda2, which is a better car than Fit also, IMHO. There is no shortage of good cars for Ford to pick from their own portfolio, they certainly have no need to sell Honda Fits, much less last generation ones. Maybe Chrysler needs Honda's help with small cars, since they don't seem to have a clue about car design, but GM and Ford do make good small cars overseas. They are just self sabotaging by not bringing them here, for whatever reason.
I am seriously considering a Ford Fiesta for my next car, and I make good money (well into 6 figures). For me it's all about design, and Ford Europe seems to have it nailed down. Also, they seem to do great suspension tuning work on their small cars to give them a premium feel. Fit just doesn't work for me on any level, it looks completely utilitarian and economy. If anything, Honda should get Ford to design a small car for them and just fit it with their engine and transmission.