Here comes the spin machine! (Our Take on AMD FX)

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MisterMac

Senior member
Sep 16, 2011
777
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I have this feeling for you, John Fruehe.

you MAY have been posting out of freewill, trying to engage on goodwill with a particular niche community of enthusiast users of your product type -

you MAY have been trying his best to deliver information about a forthcoming product, as true as possible , in the best light possible -

you MAY have been fed wrong information too -

All of this, i can accept.
Your doing something out of passion for your job, extremely commendable in my book.


What you however also did, as evident by links to post all over the enthusiast community - is belittle us.

Kept claim of something (you quite possibly knew, wasn't true given your stature) - yet kept belitting anyone seeing it differently.

Honestly some of those "They're not retail samples" posts are downright offensive.

And then you don't even apologize for that now?

Your pathetic as a person this way, screw AMD's messups and internal war for power or whatever the hell's going on.

If your posting of personal nature - act up to your downright BS and piss poor treatment of fellow human beings.


Apologize for that, don't apologize for your company's product - it's not your fault, period.


This leaves a massive distate in my mouth, and tbh

idontcare - you seem to be ignoring this and (i know ill get warned for the billionth time, but...) nosing him to stay a bit too much.

He's very valuable for his stature(in this forum) and for AMD to keep contact with the 1% crazy niche bastards we are, but when he's a downright **** as a person, he should get penalized just like everyon else.


Does everyone really find it more offensive, he as a MARKETING professional just tried doing his job and turned out to be wrong - rather than him being downright mean(imho) and... not so nice in human terms less offensive?
 
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Rifter

Lifer
Oct 9, 1999
11,522
751
126
I have this feeling for you, John Fruehe.

you MAY have been posting out of freewill, trying to engage on goodwill with a particular niche community of enthusiast users of your product type -

you MAY have been trying his best to deliver information about a forthcoming product, as true as possible , in the best light possible -

you MAY have been fed wrong information too -

All of this, i can accept.
Your doing something out of passion for your job, extremely commendable in my book.


What you however also did, as evident by links to post all over the enthusiast community - is belittle us.

Kept claim of something (you quite possibly knew, wasn't true given your stature) - yet kept belitting anyone seeing it differently.

Honestly some of those "They're not retail samples" posts are downright offensive.

And then you don't even apologize for that now?

Your pathetic as a person this way, screw AMD's messups and internal war for power or whatever the hell's going on.

If your posting of personal nature - act up to your downright BS and piss poor treatment of fellow human beings.


Apologize for that, don't apologize for your company's product - it's not your fault, period.


This leaves a massive distate in my mouth, and tbh

idontcare - you seem to be ignoring this and (i know ill get warned for the billionth time, but...) nosing him to stay a bit too much.

He's very valuable for his stature(in this forum) and for AMD to keep contact with the 1% crazy niche bastards we are, but when he's a downright **** as a person, he should get penalized just like everyon else.


Does everyone really find it more offensive, he as a MARKETING professional just tried doing his job and turned out to be wrong - rather than him being downright mean(imho) and... not so nice in human terms less offensive?

Great post, especially the part i bolded
 

Axon

Platinum Member
Sep 25, 2003
2,541
1
76
Piss poor treatment of other human beings? I mean yeah, the guy is probably a shill, but damn, this ain't the holocaust.
 

Rifter

Lifer
Oct 9, 1999
11,522
751
126
Piss poor treatment of other human beings? I mean yeah, the guy is probably a shill, but damn, this ain't the holocaust.

Have you been monitoring all the larger tech forums? He was downright rude/confrontationl/agressive in dealing with anyone who disagreed with pretty much anything he said, even though now most of what he fed us has been proven to be bullcrap. Like has already been mentioned in this thread people have been banned from other forums due to arguments that came about by some of his BS posts.
 

AdamK47

Lifer
Oct 9, 1999
15,683
3,531
136
It's amazing just how many new members have joined this forum in the aftermath of the Bulldozer NDA lift. I think a lot of people are grasping at straws.
 

vas flam

Junior Member
Jan 26, 2011
13
0
0
I agree he was rather arrogant, that and the whole "IPC" increase falsehood...final silicone..non representational...blah..blah kept me from a sandy bridge for 6 months... lol... :colbert:
 

MisterMac

Senior member
Sep 16, 2011
777
0
0
Piss poor treatment of other human beings? I mean yeah, the guy is probably a shill, but damn, this ain't the holocaust.
Overdramatization helps understanding?


Perhaps, but in any essense he's been borderlining on it if you look at all his posts on especially "fake" benchmarks.

In my oppinion i couldn't care wether or not - he lied about IPC/Perf of BD/AMD fanbois future Epeen Size/ETC.
He's a marketing professional of a LARGE corporation.
1+1 = 2.

The problem is his holier than thou portrayal as himself, and then being a **** while going around "preaching the word" so to speak.

That needs some serious remorse imho.


But maybe i'm the only one that sees it that way.

EDIT:

The more i read his responce, the more i actually get annoyed about his also complete lack of adressing his majorly obvious agenda and leading people in false light.

He's just rather tipsy toes around that:

"Me and engineering had a talk over the watercooler! They said they "really really" wanted IPC to increase".

.....why then SPECIFICLY say SOMETHING IS SET IN STONE, if your talks with engineering only hinted at the GOAL, not the result @ given point in time.
(I know, in reality it's different, but i'm going with the information he presents).

I really don't wanna see him as a...jerk, but come on - he's a quintessential donkey here.

Well in my oppinion anyway.

There's so many ways he could have chosen his words, his acting, his poise differently - he just really didn't straight up until launch.
Kinda smells.
 
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Idontcare

Elite Member
Oct 10, 1999
21,110
59
91
idontcare - you seem to be ignoring this and (i know ill get warned for the billionth time, but...) nosing him to stay a bit too much.

Based on what? This post?

Some folks here are entirely over-invested in this matter on an emotional level. Like fanboys, only this time its anti-JFAMD fanboys...and just like fanboys of CPU's, those individuals look to anyone who is not as emotionally polarized as themselves on the matter (be it CPU's, GPU's, AMD vs Intel, JFAMD, etc) as being their enemies as well.

(anyone who is not my friend must be a friend of my enemy and thus an enemy of mine as well)

Leave me out of your pissing match with JFAMD. Go on and show us all how you are this superior upstanding individual that you chide and belittle JFAMD for not being.

Your pathetic as a person this way, screw AMD's messups and internal war for power or whatever the hell's going on.

If your posting of personal nature - act up to your downright BS and piss poor treatment of fellow human beings.


Apologize for that, don't apologize for your company's product - it's not your fault, period.


This leaves a massive distate in my mouth, and tbh

idontcare - you seem to be ignoring this and (i know ill get warned for the billionth time, but...) nosing him to stay a bit too much.

He's very valuable for his stature(in this forum) and for AMD to keep contact with the 1% crazy niche bastards we are, but when he's a downright **** as a person, he should get penalized just like everyon else.


Does everyone really find it more offensive, he as a MARKETING professional just tried doing his job and turned out to be wrong - rather than him being downright mean(imho) and... not so nice in human terms less offensive?

Oh bravo, good sir, that's definitely showing him how to be a respectful and upstanding member of the community
10502.gif


Shall we shove some dirt in his mouth after we kick him in the balls too? Ya know, just to make sure he really gets the whole "how to be respectful and civilized" philosophy that you are preaching about here?
 

Axon

Platinum Member
Sep 25, 2003
2,541
1
76
Have you been monitoring all the larger tech forums? He was downright rude/confrontationl/agressive in dealing with anyone who disagreed with pretty much anything he said, even though now most of what he fed us has been proven to be bullcrap. Like has already been mentioned in this thread people have been banned from other forums due to arguments that came about by some of his BS posts.

And I'm sure no other posters were aggressive towards him. :p

Listen, if you get banned on these forums, it's your fault and no one else's. We practically border on 4chan level of dialogue here at times. A mod will also warn you numerous times before the ban stick. Sometimes you've got to check the ego and stop arguing. But that's hard for some people.
 

Hypertag

Member
Oct 12, 2011
148
0
0
@JF-AMD - thank you for making an appearance again.

No one is calling you a liar, the issue some of us have is in the way you talked down at the community. I'm an OCN'er and followed that Bulldozer Blog is Live thread...

This is a good example of what he did. He made significantly more comments about IPC than "this one time on one forum one year ago". His job is to market processors, and that is what he did. However, when we realize we have been burned, then we get mad. I made recommendations to others based upon these numerous statements about IPC increasing. These people are now blaming me for recommending an upgrade path that would yield less performance than an 1100t. I do not like that. Is it my fault for recommending this path? Ultimately, yes. That doesn't mean I am happy. I honestly don't see how JF-AMD could not have been actively misleading at least at some point in time.

As far as seeing posts in which he was downright rude, I have only seen some them indirectly to me through another site. The people that were challenging him on those forums have been proven right. He was adament about IPC increases for a significant amount of time. I think I spotted one post in which he questioned why IPC increases matter around August, and that was a noted difference in his posting.

Basically, I don't understand this white knight movement to defend him. Obviously anyone that actually threatened him should be reported to the police. Outside of that, the preponderance of the evidence certainly supports the idea that he actively mislead us. In general, I feel angry because I fell for a marketing employee's frankly baseless statements. I assume others feel this this way too. Frankly, this white knight movement looks like another mass manipulation technique by a marketing employee. He has rallied about 50% of us to his side, and manged to get them to believe him again. Why? I don't know.
 

mrbrout

Junior Member
Oct 14, 2011
11
0
66
Seeing so much discussion on JFAMD and his personal demeanor- It helps to have a face behind the Name. And since it's public record, here you go---

I'm removing this as an invasion of personal privacy. If JFAMD wants to show his face here, that's his decision, not yours.
-ViRGE
 
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lifeblood

Senior member
Oct 17, 2001
999
88
91
We have passed the point of kicking a dead dog. JFAMD is probably not ever even going to read this stuff. If I was him I wouldn't bother. We need to move on.

I hope he does return. He did provide a lot of valuable and correct info. For that reason his presence contributes a lot to these forums. We need to not fully trust him, but I definitely value his presence and input.
 

Caza

Junior Member
Oct 8, 2011
12
0
0
Marketing is as marketing does. Cherry picked benchmarks, truths but half-truths. This is the nature of the game. It's like looking at synthetic benchmarks for operations people would never perform. You have to read between the lines and judge for yourself.

I don't think he ever intentionally lied because he knew it would be forever in public record to see.

IPC of Bulldozer is higher than Thuban (If you disable the modules 2nd core). A subtle difference with a sizable impact on performance.
 

sm625

Diamond Member
May 6, 2011
8,172
137
106
Well one could always argue that for FPU workloads, IPC does indeed increase. Also, anything that fits in L2 cache you might arguably see an IPC increase. With the L3 cache being so horrid, it is really hard to say whether or not anyone could have known the core would perform this badly.
 

chihlidog

Senior member
Apr 12, 2011
884
1
81
While I am not defending anyone that is sending JF hate mail - I do have to say that I find his response quite distasteful.

Here's how I see it.

- JF-AMD shows up on numerous PC enthusiast forums and makes it very clear that he is an employee of AMD. During the run up to BD release, no sane person would think that people arent going to bombard him with questions about the new product. I mean, a lot of us were EXCITED because we want to buy a new AMD product. Myself included. I think we can safely conclude that he came prepared for questions.

- People start asking questions, naturally. JF-AMD shares what he knows, or has been instructed to share.

- Leaked benchmarks start showing up, which paint a not-so pretty picture of BD.

- JF-AMD gets, of course, more questions about Bulldozer from excited enthusiasts. Of course, he cant say that BD sucks. So he says what he can to paint it in a positive light. Apparently, however, we shouldnt have asked morew questions after that because then he:

- Posts an FAQ which was arrogant, condescending, and belittling. It basically said "I'm tired of being asked questions about BD. Stop asking, you arent going to find anything out till it releases"

What did he expect? We were excited for it. We wanted AMD to kick ass again. Instead, we apparently pissed them off. All the ninja delays and the seeming annoyance from the one person from AMD most of us had contact with really wore thin and were a slap in the face. We were also told, in not so many words, that enthusiasts dont matter. Guess what, that didnt give me the warm and fuzzies.

So then BD finally releases, and it's the rotten cherry on top. We all know the CPU sucks. Why the shock at the disappointment? Why the shock that people are upset

Like I said, Im not defending hate mail, but really, I do not understand the statement by JF "I was doing this on my own time, it was not part of my job. And because of that, I don't really feel compelled to take any more abuse."

OK, fine, you shouldnt be ABUSED, but realistically, put yourself in our shoes, then ask yourself what you would realistically expect from this situation.
 
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MisterMac

Senior member
Sep 16, 2011
777
0
0
Based on what? This post?

Some folks here are entirely over-invested in this matter on an emotional level. Like fanboys, only this time its anti-JFAMD fanboys...and just like fanboys of CPU's, those individuals look to anyone who is not as emotionally polarized as themselves on the matter (be it CPU's, GPU's, AMD vs Intel, JFAMD, etc) as being their enemies as well.

(anyone who is not my friend must be a friend of my enemy and thus an enemy of mine as well)

Leave me out of your pissing match with JFAMD. Go on and show us all how you are this superior upstanding individual that you chide and belittle JFAMD for not being.



Oh bravo, good sir, that's definitely showing him how to be a respectful and upstanding member of the community
10502.gif


Shall we shove some dirt in his mouth after we kick him in the balls too? Ya know, just to make sure he really gets the whole "how to be respectful and civilized" philosophy that you are preaching about here?


Haha, welcome mr.strawman.


I made a solemn simple different view of the pissing contest.
Something that personally - after lurking for god knows how long - on principle level upset me ALOT more than wether or not the performance hints/claims made by JF was any true.

The fact he acted like a jerk towards many, in defence of his product.
(It doesn't help - he might have known it sucked at the defence time).


Neither does it help his "view" of the story - pretty much gobs it off as "Well! They said they we're AIMING for X performance at the coffee break room!".

(There's really not even a hint of: - "Hey, Sorry guys we didn't meet our goals on X variable, sorry").

I don't know what to tell you since you clearly get fed up by the fanboyism(And show it clearly emotionally by posting useless posts as a MOD), but clearly wanna roll around like a neutral god of fairness - who's above it all.


Also your "You must be a perfect example to teach others" rhetoric is just as tiresom as fanboyism warring back and forth.

If that's the critique for pointing out flaws - well then this just is a massive breeding ground for what you want to avoid, isn't it ? ;)


Mod callouts and trolling are not allowed per the posting Guidelines.

Please take some time to familiarize yourself with the following portions of the AnandTech Forum Guidelines:
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Administrator Idontcare
 
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Rifter

Lifer
Oct 9, 1999
11,522
751
126
This is a good example of what he did. He made significantly more comments about IPC than "this one time on one forum one year ago". His job is to market processors, and that is what he did. However, when we realize we have been burned, then we get mad. I made recommendations to others based upon these numerous statements about IPC increasing. These people are now blaming me for recommending an upgrade path that would yield less performance than an 1100t. I do not like that. Is it my fault for recommending this path? Ultimately, yes. That doesn't mean I am happy. I honestly don't see how JF-AMD could not have been actively misleading at least at some point in time.

As far as seeing posts in which he was downright rude, I have only seen some them indirectly to me through another site. The people that were challenging him on those forums have been proven right. He was adament about IPC increases for a significant amount of time. I think I spotted one post in which he questioned why IPC increases matter around August, and that was a noted difference in his posting.

Basically, I don't understand this white knight movement to defend him. Obviously anyone that actually threatened him should be reported to the police. Outside of that, the preponderance of the evidence certainly supports the idea that he actively mislead us. In general, I feel angry because I fell for a marketing employee's frankly baseless statements. I assume others feel this this way too. Frankly, this white knight movement looks like another mass manipulation technique by a marketing employee. He has rallied about 50% of us to his side, and manged to get them to believe him again. Why? I don't know.

I think this is a large part of the hate for JF. He didnt have a negative rep before BD BS came about. So alot of people did believe his BS, and thus feel really burned/betrayed. Especially since its obvious he was sticking to his BS claims long after AMD would have had knowlege that the claims were indeed BS. And then all he does about it is release a belitteing BD FAQ about it which is full of strawman bullshit instead of actually owning up to the lies, no instead he basically tells everyone to F off, that IPC is somehow now not important now even though he was screaming it from the treetops for years, and all the leaked benches are wrong even when he know damn well they were indeed correct. I think it would have worked out better for his reputation if he had not so agressivly attacked the people who presented arguments/benchmarks against his claims, especially since they were RIGHT and he was WRONG and he damn well knew it. I mean there is no way he didnt know alot of the leaked benches were real but he kept attacking anyone posting them anyways, not a good way to try and repair your reputation.
 

AnandThenMan

Diamond Member
Nov 11, 2004
3,991
626
126
I take hardware pretty seriously, and yes I get emotionally invested. But the level some of you are taking it to is downright ludicrous. Get a hold of yourself, AMD didn't blow up your house or steal your life savings.

Oh noes, someone told you something that turned out to be not 100% true, how terrible for you, how will you go on. o_O
 

Rifter

Lifer
Oct 9, 1999
11,522
751
126
I take hardware pretty seriously, and yes I get emotionally invested. But the level some of you are taking it to is downright ludicrous. Get a hold of yourself, AMD didn't blow up your house or steal your life savings.

Oh noes, someone told you something that turned out to be not 100% true, how terrible for you, how will you go on. o_O

I guess alot of people, me indcluded, just feel stupid for buying into the marketing.
 

drizek

Golden Member
Jul 7, 2005
1,410
0
71
Oh noes, someone told you something that turned out to be not 100% true, how terrible for you, how will you go on. o_O

Well it turned out to be 100% not true, and while it isn't my life savings, it is several hundred dollars worth of hardware purchases that got screwed up.

I'm just glad that I didn't convince anyone else to wait for bulldozer instead of buying Sandy Bridge systems. I would feel terrible right now.
 

Rifter

Lifer
Oct 9, 1999
11,522
751
126
Well it turned out to be 100% not true, and while it isn't my life savings, it is several hundred dollars worth of hardware purchases that got screwed up.

I'm just glad that I didn't convince anyone else to wait for bulldozer instead of buying Sandy Bridge systems. I would feel terrible right now.

Yeah thats part of my issue, i convinced pretty much all my friends and family that i built systems for in 2010 to go with AM3 AMD systems for the upgrade option to BD, some even chose a slower athlon II CPU with intent to upgrade to BD now. 1156 Was not a viable option at the time due to end of life but little did i know that they would have been better off with a i7 8xx series than BD. Now i have to tell them to get a PHenom II x6 that they could have got originally at the time and saved money overall doing.

Last time i fall for any marketing, from now on im going on what i know at the time and not taking into consideration ANY possibility of upgrade path. Im telling people from now on upgrading is not an option and they will need to buy a new PC to upgrade to avoid my current posistion where i have friends and family pissed off at me.
 

Idontcare

Elite Member
Oct 10, 1999
21,110
59
91
Closing thread, it has degraded into a personal attack fest that is no longer contributing productive discourse to the CPU forum.

All future threads opened with the purpose of further committing personal attacks against ATF member JFAMD will also be closed and their OP's will be infracted accordingly.

This is a CPU forum, it is not a marketing personnel assessment forum.

Administrator Idontcare
 
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