You could "buff it" first -- that's part of the procedure posted at Arctic's web-site. They "buff" it onto the heatsink base, but there's still at least half of the thermal paste on the processor cap.
My temperatures decreased some four or five degrees F and I've only turned off the computer and then turned it on again (after cooling) some five times since my ThermalRight cooler was installed.
Razor blade applicator is fine; I use an old credit card, or pieces of one.
We've said before -- it's very useful to report room temperatures as well as the CPU idle and load, and the mobo temps also provide information about "what is going on." Raising or lowering the room ambient simply raises or lowers the idle/load temps by an equal amount.
The CPU manufacturers -- both AMD and Intel -- provide thermal spec data and guidelines on their web-site in the processor specifications sheet and updates. I think it is usually shown as the "thermal limit." But the hotter your CPU runs, the more it will degrade longevity to some degree -- we just don't know specifically what that is, although there are papers that have been written dealing with it. (See OverClockers.com and its archives, for instance.)
I'd say that the key to whether the cooler is working properly is the difference between the idle and load values, no matter what. That is going to be affected by CFM through the heatsink fins -- linear function of fan rpm speed.
What fan are you using, and how fast is it running? Your 11C degree temperature difference "seems" about right. A room temperature around 80F is on the "up" side of the normal operating conditions -- I start to sweat before the thermometer reaches those numbers.