i've bought several new & used vehicles in my lifetime & have found that there are basically two ways to do it that work. first, information is your friend. assuming you want a new car, get the invoice price, whether any rebates are available (they get bigger & more common toward late summer), & an idea of the demand for the car. second, know exactly what you want. you have to be prepared to be a hard-a** negotiator if that's the way the dealer operates. that means saying no repeatedly, cursing, threatening to leave, & so on. it's all a game and the sales reps do it all day, every day, so don't take it personally. method 1: lowball 'em (way under invoice, ignoring rebates). aim for 0-2% over invoice as your absolute final offer. be prepared to spend hours if necessary to get to that point. only gradually & grudgingly increase your offers. when you increase your offer, then demand something in exchange for it (something like "i'll gladly pay X provided that you include feature Y on the car"
. go late friday or saturday later in the month. the sales reps will be tired, want to make the sale, increase their monthly sales numbers, and go home, so it's easier to wear 'em down. once they throw out a number that's acceptable to you, then agree, but demand more (touch up paint, locking gas cap, logo T-Shirts, etc.) this method works, but you have to be prepared. method 2: if you don't want to waste a bunch of time with b.s. "negotiating", then get written bids from several dealers. let them know that's what you're doing. after you get a bid, tell another dealer he has to beat that deal. it also helps to say "if you sell it to me for X, i'll buy it now." with either method you have to ensure that the financing terms are favorable, too, otherwise all the money you save you'll give back in the form of a higher interest rate.
