I have HedgeHog and I suck
yes I agree with Mykex... you want the cool air to enter the heatsink fins at the point most near to the bottom where the source of the heat is.
Also, according to some Physics, when you decrease the pressure of an area (by drawing air out), you decrease the temperature. When you increase air pressure (blowing air in), you increase the temperature.
Although I don't think the air pressure is too significant.