Originally posted by: Patranus
Originally posted by: Vic
I seriously doubt GEICO or any of the other advertisers mentioned are going to see much of a revenue hit (if any) from pulling its ads from Beck's show. It's not like we're talking about big ratings or anything like that. Most likely this was bulk airtime in the first place.
Lets take a look at his time slot and compare that to the rest of the cable news networks
This is from Wednesday August 12, 2009
Glenn Beck? 2,386,000 viewers (734,000) (1,228,000)
Situation Room?636,000 viewers (99,000) (178,000)
Hardball w/ Chris Matthews?536,000 viewers (120,000) (237,000)
Fast Money?253,000 viewers (97,000) (142,000)
Prime News?162,000 viewers (66,000) (75,000)
http://tvbythenumbers.com/2009...y-august-12-2009/24745
Beck has almost 4x his closest competitor.