Have you ever noticed the arrow in the FedEx logo?

her209

No Lifer
Oct 11, 2000
56,336
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Yes, there was a thread on this a while ago. The arrow is in the Ex
 

BeauJangles

Lifer
Aug 26, 2001
13,941
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Originally posted by: yamadakun
If the designer had that in mind during the design, props.

Yeah, it was intentional. It won some huge award for logos when it came out.
 

RaistlinZ

Diamond Member
Oct 15, 2001
7,470
9
91
Ugh, now I can't look at the logo without noticing that damn arrow, heh.

If it was intentional, what is the arrow for anyway? Just for kicks?
 

her209

No Lifer
Oct 11, 2000
56,336
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Originally posted by: BlinderBomber
Originally posted by: yamadakun
If the designer had that in mind during the design, props.
Yeah, it was intentional. It won some huge award for logos when it came out.
That's lame. Just for an arrow?
 

SupaDupaCheez

Platinum Member
Nov 21, 2000
2,034
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Originally posted by: BlinderBomber
Originally posted by: her209
Originally posted by: BlinderBomber
Originally posted by: yamadakun
If the designer had that in mind during the design, props.
Yeah, it was intentional. It won some huge award for logos when it came out.
That's lame. Just for an arrow?

No argument, but people who present awards seem to eat it up...
http://www.thesneeze.com/mt-archives/000273.php

Logo Award Man: Hey fedex logo designer....it must have taken a lot of thought to design that logo like that (the hidden arrow and all).

Fedex Logo Designer: A LOT of work....yeah yeah....THAT's the ticket!!



Hell......all he did was make the 'e' capital and move the letters closer together. You can even see it here FedEx if you look close enough.
 
Dec 16, 2005
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In my marketing class many years ago the prof told us that studies showed that an arrow pointing to the right makes people think of speed.