Have a question for the Old Spice guy?

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RagingBITCH

Lifer
Sep 27, 2003
17,618
2
76
gorcorps said:
I actually did a management analysis on P&G, and while it wasn't incredibly recent I still think they manage the company the same way as when this case study was written. Anyway, each department/brand is (or at least used to be) fairly well separated from the others... so it's not so much P&Gs marketing as it is Old Spice's department in particular as I understand it. There's actually quite a bit of internal competition between different brands of the same product, so they're almost like completely separate companies with the money going to one overall corporation.

Anyhoo... just adding some info for shit and giggles.
Click to expand...

They're one of our clients. They are essentially separate brands w/ different brand managers - the better that brand does, the more money it can budget to different things the next quarter/year. The more money your brand makes, even at the expense of another - the better. As long as it doesn't go to Unilever or J&J...it goes into mothers' pocket.
 
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mrjminer

Platinum Member
Dec 2, 2005
2,739
16
76
Dangit, I wish he would answer mine. I've always wanted to know what the Ultimate Question is and I think he's the only person on the planet who knows it.
 
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