I would've liked to see the differences on the same board with different vrms (different production charges maybe) but that's probably asking too much. The Techpowerup article states "may not prove to isolate the CPU power draw in all instances", measures with 130W processors and that a bios update of the Gigabyte board pushes power consumption by 26W at load. So there's definitely a software part in the difference which also is exaggerated because of the different peak power draw.
Still, point taken, Haswell might lower power consumption on 'shoddy' boards by quite a bit more.