Ok, I've got everything wired with 12GA and I'm reporting back.
I think I'm going to stick with 12 gauge because:
1. I noticed no heat buildup even after running the sub for a few hours.
2. I didn't realize this before, but since the Fit is a hatchback I can have my bass turned a *lot* lower than in my old Echo and still have the same thump. Less power consumption.
3. I actually don't listen to bass all that loud in the first place anyway. Maybe for short spurts and particular songs, but definitely not for periods over 5 minutes straight. Other times I use the sub to provide a pleasant fullness to the music.
4. The Logitech sounds great
One thing I noticed:
When my car was turned off (inverter running off of the battery) I would crank up the bass to almost max and the sub would turn itself off after a couple seconds. The same does not happen when the car is turned on. So my theory is voltage drop, correct? With the car off the voltage going to the inverter drops too far below, which in turn shuts off the subwoofer.