yllus
Elite Member & Lifer
I'm a regular reader of the Harvard Business Review, and for the most part they put up quality, interesting articles (even if I personally think too much of them are management fluff). A sentence in a blog post there today startled me with how ridiculous it was. So is it just me, or is this insane? (See bolded below.)
Secure Your Flanks, Protect Your Business
Netscape didn't lose because they didn't see the maneuver coming. They lost because they were a relatively small upstart going up against a leviathan, even if that leviathan took a while to join the fight.
Secure Your Flanks, Protect Your Business
In Operation Desert Storm, more than 100,000 Iraqi troops crossed into Kuwait, fixed themselves into strategic positions in front lines to combat U.S. General H. Norman Schwarzkopf-led Allied Forces. They ignored one of the basic rules of defensive warfare secure the flanks. They lost. Military legends like Napoleon, Hannibal, and Julius Caesar have used flanking maneuvers surrounding opposing force from two or more directions, thereby reducing its ability to defend itself. There is a lesson here for business.
When Netscape Navigator imagined the disruption of Microsoft Windows, it forgot that its web browser was an add-on on the operating system. Eventually Microsoft developed Internet Explorer and outflanked it by eliminating the market for a paid browser. The flanking maneuver was not IE; rather, Microsoft attacked Netscape by bundling its browser into Windows. Had Netscape had an OS, it might have survived the Microsoft onslaught.
Netscape didn't lose because they didn't see the maneuver coming. They lost because they were a relatively small upstart going up against a leviathan, even if that leviathan took a while to join the fight.