[guru3d] Nvidia leaving tablet/smartphone market due to continued Tegra failure

[Grooveriding]

http://www.guru3d.com/news_story/nvidia_tegra_no_longer_is_an_soc_for_phones_and_tablets.html

Nvidia learned the hard way that the mobile telephone and tablet market is harsh, brutal and monopolized. In an interview with CNET NVIDIA CEO Jen-Hsun Huang pretty much dropped a bomb when I learned that Nvidia is no longer targeting smartphones and tablets with Tegra. They are no longer focussing on that that market.


Nvidia can't seem to gain ground with their solution and as such will shift their focus with this SoC on computing and gaming.

As noted, this is old news. If you wish to continue the discussion, this thread is the right place
-ViRGE

 

[witeken]

When I read that they don't want to compete on price, this is really the opposite of what Intel's doing, going all-in on contra-revenue, partnership with Rockchip etc. I guess we might have seen that coming after their previous fails like Tegra 4.

The mobile market is a though market, and it's going to take a semiconductor leader like Intel to really move the needle and stop Qualcomm's monopoly.

 

[Homeles]

This is old news. Look at the date.

And it's just smartphones, not tablets.

 

[2is]

I don't think $3000 GPUs is working out well for them either.

Thread crapping will not be tolerated
-ViRGE

 

[CHADBOGA]

I'm surprised that Nvidia after their early successes with Tegra(they were in Zune, Kindle's & Surface RT), have fallen away so badly.

To me this doesn't bode well for their long term prospects.

 

[2is]

I'm surprised that Nvidia after their early successes with Tegra(they were in Zune, Kindle's & Surface RT), have fallen away so badly.

To me this doesn't bode well for their long term prospects.

I'm not, surface rt was a bust, zune not much better. Their chips consumed more power than the competition while not outperforming them, add to that the arrogance that comes with nVidia wanting to maintain the same high profit margins from their ultra mobile socs as they do on GPUs and it's not at all surprising.

 

[erunion]

headline is false

http://www.cnet.com/news/nvidia-ceo-sees-future-in-cars-and-gaming-q-a/