K-Mart has admitted in multiple news reports that, while claiming it to be a "purely business decision", it was made after they consulted with "a prominant gun-control supporter".
I have yet to see a report that identifies this party, but I can reasonably conclude that they were probably advised to expect heavy media coverage of a multi-million dollar civil suit to be filed if a high-profile gun crime is comitted and they can be implicated as a retailer of the ammunition used.
The gun-control groups are getting desperate. They are currently engaged in a frantic effort to re-invent and re-position themselves as advocates of "Safety and Responsible Ownership" (There's a surprise! Their avowed arch-enemy, the National Rifle Association, has been advancing that message for over 130 years). As their membership stagnates, they are increasingly reliant on wealthy individuals for their funding, which belies their claims as representing the sentiments of the mainstream public.
The frivolous product liability lawsuits they have instigated against manufacturers are either getting thrown out as "meritless" or pre-empted by state legislatures. The attorneys that agreed to promote this litigation - thinking they would reap millions on the projected settlements - now want out: The manufacturers (other than Smith & Wesson) have refused to roll over for extortion.
Ashcroft has stated he will abide by the original legislation establishing the National Instant Check System, and direct all info to be destroyed immediately after an approval is issued, thus ending the illegal de-facto database problem (and BTW thus removing potential legal justification for any state to maintain records - Pennsylvania is also doing this illegaly). It has always been illegal under Federal law to maintain a database of firearms ownership. That is why the Federal Form 4473 remains in the posession of the sellor, and is not forwarded to the BATF
Nation-wide polls (that are not crafted to produce a result supporting stricter gun-control) indicate that over 70% of the respondants think that the existing laws are adequate, and that rigorous enforcement and stricter sentencing are the best ways to reduce gun crimes. The national media typically rely on limited option polling: "Given the choice of stricter gun-control laws, or no gun-control laws - Which do you prefer?". Then they turn the microphone over to the anti-gun lobby and supporters to define "sensible gun-control laws".
K-Mart, as a retailer, can adopt any policy or business plan it wishes. But petitions can, and do, influence decisions, including my own.
K-Mart chose to retire ads featuring Ms. O'Donnell and advise her that her contract would not be renewed as a result of negative public sentiment - expressed to them through correspondence and petitions - for her outrageous treatment of Tom Selleck on her show; her public remarks disparaging, and advocating violence, towards law-abiding firearms owners and NRA officials; her high profile affiliation with the Minimal Mom farce; and her obviously (and typically) elitist sentiment that, while her family is entitled to armed protection - others are not.