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GTX 970 and GTX 980 is officially launched

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Silverforce11 said:
Thats the short PCB design that we saw on the gtx670 (I had one), its really [inferior] to be honest. If you live somewhere with cold ambient, its ok, but in the Australian summer, it was throttling and running at >80% fanspeed to prevent overheating.
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Had one of the Evga Sc 670 cards, had to max the cards fan to keep it from throttling on full load.Sometimes it still would.Last "high end" card i ever buy on a reference cooler. My 770 with boost 2.0 doesn't throttle with its Zotac Amp! cooler.

7970 reference is miles worst,the noise is out of this world on that thing.Know from experience.:awe:

Sucks the 970 and 980 have a look alike Titan cooler and not the official one.
 
Silverforce11 said:
Why would they choose to make less profit?

980 will sell fine at $550, its a halo card and lots of nv fans enjoy getting the halo product almost regardless of cost: Re Titan!
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Exactly, why would they choose to make less profit. They obviously haven't chosen to do so with the 980 but they have with the 970, so why the difference?
 
antihelten said:
That doesn't really make sense though, even when AMD had their perfect storm with the HD5800 series and Nvidia being late, they still didn't manage to gain a majority of the market, and besides AMD has largely abandoned their low price strategy with the 7900 and 290 series, so it doesn't make any sense for Nvidia to react to it now.

You could argue that AMD abandoning the low price strategy and going back to the $500-550 price point is the perfect time for Nvidia to swoop in and undercut them, but if that was the case they would have done so a long time ago and not now when the 28nm generation(s) is nearing it's end.
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Amd did regain discrete leadership 2010!

It could be priced based on last quarter:

Nvidia’s quarter-to-quarter unit shipments decreased 21%.
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It's pretty tough to ask the consumer base to upgrade on incremental price/performance and why it was potentially decided to go with the 330 MSRP.

nVidia lost some share last quarter.

Place more pressure on their competitors

Technology leadership -- win on virtually every metric -- similar to GK-104

A perfect storm for awareness for their differentiation, developer relations and software leadership.
 
antihelten said:
That's the one thing that has me wondering though, why did Nvidia price the 970 so low, they could easily have gotten away with $400 or so. It's not like Nvidia is starving for market share, plus their products usually carry a fairly healthy margin (which the 980 still does).

My best guess is that Nvidia wants to build up a decently sized userbase of relatively high powered GPUs to promote their proprietary features (that require a certain amount of grunt), like VXGI, DSR and physx flex, and thus make it attractive for developers to use them.

It does seem like a bit of a power play, but normally I wouldn't categorize Nvidia as someone who really needs to make power plays, so that's why I'm somewhat perplexed, although I'm certainly not complaining.
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I tend to agree with this. The massive increases in performance from generation to generation have slowed considerably. That leaves feature content as the battle ground for customers. Nvidia just fired the first shot in the price/performance war:

perfdollar_2560.gif


The per dollar performance levels were previously dominated by lower tier cards. We're seeing an important shift with the 970 coming in at such a low MSRP.
 
SirPauly said:
Amd did regain discrete leadership 2010!

It could be priced based on last quarter:



It's pretty tough to ask the consumer base to upgrade on incremental price/performance and why it was potentially decided to go with the 330 MSRP.

nVidia lost some share last quarter.

Place more pressure on their competitors

Technology leadership -- win on virtually every metric -- similar to GK-104

A perfect storm for awareness for their differentiation, developer relations and software leadership.
Click to expand...

Actually AMD only managed a 50/50 split (at least according to the numbers I looked at).

I guess the drop in shipments could have something to do with it, but that doesn't explain why the 970 and 980 are following so disparate pricing strategies.

The only other thing I can think of (even though it becomes extremely speculative at this point), is that Nvidia is skipping 20nm and going straight to 16nm. In the meanwhile they know that unlike themselves, AMD is releasing something on 20nm, and so as to not lose too much market share (since they basically wouldn't have a competing product until 16nm is ready), they want take out as many potential costumers as possible, since people would be much less likely to upgrade if they just bought a new card, no matter how good AMDs new 20nm cards might be (costumers have limited funds after all).
 
Just an FYI, it looks like the gouging has begun. All card prices are up today at Newegg, on the few cards still available. This also happened with the 670/680.

I expect prices to remain above MSRP until AMD drops its prices and inventory catches up. I'd say 3-4 weeks.
 
Termie long shot here, but just curious if any chance do you remember if the Gigabyte 970 was first listed for under $369.00?

TIA
 
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Mega, Mega release from Nvidia. Looks like i'm moving back to the green side this generation. My 7970 is doing great but after seeing these numbers... I must be strong and hold on until 20nm 🙂 I don't know what to do really
 
Fastx said:
Termie long shot here, but just curious if any chance do you remember if the Gigabyte 970 was first listed for under $369.00?

TIA
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I started following the prices yesterday morning and I haven't seen the Gigabyte 970 below $369. Even Amazon had it that price while all the other cards were around $330-$340 and none had shown stock yet. I think that is just the MSRP for that card.
 
Fastx said:
Termie long shot here, but just curious if any chance do you remember if the Gigabyte 970 was first listed for under $369.00?

TIA
Click to expand...


It was not. It started at $370. That's why I opted for the EVGA 970 ACX SC which is now $10 more.
 
Fastx said:
Termie long shot here, but just curious if any chance do you remember if the Gigabyte 970 was first listed for under $369.00?

TIA
Click to expand...

As others noted, that one started at $369. So I shouldn't have said "all" prices were up - that one just started very high. Most other cards are up $10-20 today, however, and unfortunately, Amazon has not had any stock at all since the product release. TigerDirect had about 4 models, most of which are gone now.

I'd call this a quasi-hard launch. Only one retailer (Newegg) seemed to have any quantity at all, and those have pretty much been bought up.
 
The GTX 970 is an amazing card, it has all the features and improvements the 980 card has, but it only costs $330 and is only about 15% slower, in many cases even less.

I got to say the GTX 980 while impressive in its new features and power efficiency, its not all that great. It basically is the same speed as the 3 years old 780TI.

I didn't want 3 years for the exact same performance as the 780ti at the exact same price we've always been getting the new flagship cards, except for the last one.

If the Titan GPU didn't release at a ridiculous price of $1000, and it was an average of $500 as all flagship cards before, then the 780TI would have been released at about $600 with prices dropping soon due to competition and would have ended up at about $500, which would mean the new GTX 980 would have to launch at about $400 to actually be any good and worthwhile.

What has happened is we are getting the SAME performance, for the same amount of money each year for 3 years in a row. All that has changed is the labeling on the cards, price and performance has stayed the same.

I really think the GTX 980 is underwhelming in that regard and only see the GTX 970 as a good deal.
 
Is anyone doing 970s with the reference blower?

And a how come hot hardware and guru3d are saying it's a vapour chamber and everyone else is saying heatpipe? They dun goofed?
 
An interesting thought. If an actual good VR headset(Occulus Rift?) came out in the next few months before Christmas, the 970s would potentially sell in huge numbers. I could see VR making dual GPUs much more common. I've never owned two gpus, and I could see great VR making me slurp up another 970.
 
Without the 970, the 980 launch would have been lackluster and possibly a fail. Nvidia needed to bundle the two together, unlike the 680 and 670 (released 7 weeks later) which held their own in their respective slots. So the 980 is essentially basking in the 970s super-stardom of the moment. GPU releases (depending on the cards) need careful timing and strategic forethought. Nvidia did their homework well in that regard.
 
Yeah, the 970 was their star of this launch, it could have been a flop if they kept raising prices. The 290x/290 probably actually had as big or even a bigger impact but it had the poor reference model (titan $1000, 780+ speed $650 card for $400), and they were still higher priced so this brings it down another price bracket and is a touch faster to boot. I guess the lost market share from last quarter will be swooped right back up.
 
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