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GTX 970 and GTX 980 is officially launched
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wand3r3r
Diamond Member
They are acting to stop the market share loss. It's great to see, I still hope the 980 isn't that much. Competition = win for us (consumers). They haven't been competing much this year with almost every tier being overpriced (770 just finally got a cut). I think the consumer will win in this one.
n0x1ous
Platinum Member
They would have lowered 7XX series pricing a while ago if this was the case. Their discrete share is the same 65%ish that its been for years and they clearly have superior parts with maxwell compared to the competition.
Just going for the jugular I guess.....
RussianSensation
Elite Member
970 at $329 vs. 980 for $549 for 20% more performance? Oh oh, I think I might just pull the trigger on dual 970s cuz it's dirt cheap to upgrade after reselling 7970s to hold me over until GM210s. R9 290 would need to drop to $275 to make sense at this 970 price. Crazy how far we've come since $1K Titan price. Loving this if 970's pricing is true. This is NV's 8800GT/ GTX460 moment.
BTW, for anyone who defended NV's pricing, from the Fudzilla article:
"It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original launch price for the upcoming GM204 Maxwell based Geforce GTX 980 and GTX 970 graphics cards. The company has adjusted the launch price and the new price, which AIB partners got yesterday morning, is set at US $329 for the GTX 970 and US $549 for the GTX 980.
In less that 12 hours, Nvidia will launch its newest Geforce GTX 980 and GTX 970 graphics cards, both based on the new 28nm GM204 Maxwell GPU. While we already reported the launch price, which partners had before yesterday, it appears that Nvidia has either seen all the comments regarding the quite steep price for both graphics cards or simply wants to put a bit more pressure on AMD's Radeon lineup, which recently got a decent price cut."
It's good if NV/AMD pay attention to feedback from PC gamers!!
BTW, for anyone who defended NV's pricing, from the Fudzilla article:
"It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original launch price for the upcoming GM204 Maxwell based Geforce GTX 980 and GTX 970 graphics cards. The company has adjusted the launch price and the new price, which AIB partners got yesterday morning, is set at US $329 for the GTX 970 and US $549 for the GTX 980.
In less that 12 hours, Nvidia will launch its newest Geforce GTX 980 and GTX 970 graphics cards, both based on the new 28nm GM204 Maxwell GPU. While we already reported the launch price, which partners had before yesterday, it appears that Nvidia has either seen all the comments regarding the quite steep price for both graphics cards or simply wants to put a bit more pressure on AMD's Radeon lineup, which recently got a decent price cut."
It's good if NV/AMD pay attention to feedback from PC gamers!!
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n0x1ous
Platinum Member
Russian, have they moved you off the GM200 train with this aggressive price?
the power efficiency is great, performance is very nice, but if the 970 is around $300 this is great news, we had a very depressing couple of years when it comes to VGAs, to many rebrands and static price/performance cards, it's impressive that nvidia could improve so much on the same process when Kepler was already quite good and efficient...
AMD could be in a difficult position... since the HD 2900 disaster they managed to fight nvidia well when it comes to price and also power usage... if the 970 is at around $300... well... the 290x is inadequate as a competitor but it's all they got, and if Tonga is an indication of how AMD is progressing... well... hopefully they are waiting and doing all the work on 20nm and will be impressing us in a few months!?
the 980 is OK compared to current pricing, but bad compared to the 970 pricing (if confirmed)
AMD could be in a difficult position... since the HD 2900 disaster they managed to fight nvidia well when it comes to price and also power usage... if the 970 is at around $300... well... the 290x is inadequate as a competitor but it's all they got, and if Tonga is an indication of how AMD is progressing... well... hopefully they are waiting and doing all the work on 20nm and will be impressing us in a few months!?
the 980 is OK compared to current pricing, but bad compared to the 970 pricing (if confirmed)
therealnickdanger
Senior member
I think it's a combination of maintaining market share and ensuring the domination of their proprietary features like G-Sync and Shield. Aggressive pricing will help Nvidia keep and grow these money-making technologies out of just being niche.
wand3r3r
Diamond Member
http://jonpeddie.com/publications/market_watch/
I would imagine that spurred this competitiveness somewhat?
The end result is good for us anyway. Great for us!
I'm really warming up to the 970 @$300ish. Although it doesn't bring anything over last gen, it does bring a nice price cut. I'm glad to see it from NV instead of the price raising of late.
Exactly!
My whole gripe with this cards rumored pricing was that it wasn't bringing the flagship forward and price/performance was pretty weak if not downright abysmal. Now that that's changing it's turning out to look like a market changer. It goes to show that consumers can have a say.
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RussianSensation
Elite Member
After selling off 7970s, it'll only cost me $300 or so to move up to dual 970s. This is dirt cheap vs. probably $1200 net it'll cost me to upgrade to dual GM210s (assuming $750 a pop). This will do for now, just waiting for official reviews to confirm performance :biggrin:
And if NV really listened to consumer feedback on negative pricing of $399/599, then I will reward them with a purchase since I was critical of the initially rumoured $399/599 pricing.
Gigabyte G1 cards are looking sweet!
Gigabyte put another DVI there, now there are 3 DisplayPorts, 1 HDMI, 1 DVI-D and 1 DVI-I.
Ya, I mean even if SLI scaling fails, you'll prob get 85% of the performance of the 980 once both cards are overclocked, and when SLI scaling works, bye bye 980. Also paying $550 for a mid-range Maxwell leaves a sour taste in my mouth but for $330 a pop I am perfectly fine with losing that top 18-20% performance bragging rights.
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This is 8800GT all over again, great chip offering previous flagship performance at amazing price. Except this time we are getting amazing power consumption as a bonus too.
Situation in GPU's is just like it was during Conroe steamroll days, AMD is offering competitive performance @ stock (so was Athlon X2), but power gap is 100 watts... Intel simply allowed users to get away with E6400s at bargain price @3Ghz+ and Nvidia is doing the same with 970, users are free to convert those 100watts into extra performance as much as upper bound of voltage will allow them.
What is not fun, that in 2006 Intel had process advantage to help with clocks, how did AMD managed to get Conroed on same 28nm process is beyond my understanding.
Situation in GPU's is just like it was during Conroe steamroll days, AMD is offering competitive performance @ stock (so was Athlon X2), but power gap is 100 watts... Intel simply allowed users to get away with E6400s at bargain price @3Ghz+ and Nvidia is doing the same with 970, users are free to convert those 100watts into extra performance as much as upper bound of voltage will allow them.
What is not fun, that in 2006 Intel had process advantage to help with clocks, how did AMD managed to get Conroed on same 28nm process is beyond my understanding.
That's the premium to pay for a perfect chip. The 970 has disabled parts. Over time, when yields increase, NV can drop prices of the 980 a bit.
FatherMurphy
Senior member
Russian, that Gigabyte G1 card with the extra display (DVI) port is awesome. Really gives you options for common monitors now (DVI) and in the future (DP).
RussianSensation
Elite Member
That's because NV dramatically changed their strategy with the most basic building blocks of a GPU revolving around performance/watt for mobile applications and scaling from there towards desktop performance. As a result, your starting fundamental base is focusing on efficiency. AMD is still developing GPUs using the traditional approach of scaling down a desktop chip for mobile applications which clearly isn't as effective. Just imagine how impressive GM210 will be = overclocked it will probably double a 970.
That Fudzilla article actually mentions that a reference 970 will be $299. If that comes with the Titan cooler, this will cause a 970 SLI buying frenzy!
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Grooveriding
Diamond Member
There will always be room for a card like the 980, it just won't sit as well as a new flagship because it doesn't distance its self from the 780ti which it is supposed to replace.
The 970 price is indeed crazy if true. If that holds up I'll replace my wife's 7950 with one even if she has no need for it because it's basically a $300 gtx780 and at that price it will be like the 8800gts 512 I have in the basement, a card you keep because it was such awesome performance for such a good price.
SlowSpyder
Lifer
I'm sure AMD is working on a next gen architecture as well. All AMD did with Tonga was bring Hawaii GCN 1.1 down to a lower price, smaller part. Nvidia has more resources, so they could probably get what was originally meant for 20nm ported over to 28nm more quickly than AMD. It seems like some people are desperate to make this an AMD vs. Nvidia fight when really I think we should give Nvidia credit where it is due, but AMD hasn't answered this part yet. AMD may even just ride what they have out until 20nm next year, depending on when they can get parts out. Glad to see $330, assuming that's true. AMD can certainly lower prices, Hawaii is a good part for anyone willing to deal with the higher power consumption.
Keysplayr
Elite Member
Who told you it was supposed to replace the 780Ti?
RussianSensation
Elite Member
All good points. The problem is with a $330 970 NV will lock in existing NV GTX570/670 users and AMD users who were on the fence. If AMD doesn't have a response in the next 6 months asap, it'll be another 2+ years before these same users start upgrading again and AMD will miss a major wave of upgraders. NV is also launching these cards before the holiday season (winter for northern hemisphere) - a season where a lot of gamers tend to game over the colder months - and strategically before Witcher 3. If AMD misses to launch anything before Witcher 3 comes out, it'll be even worse news for them.
He is correct partially because the naming 980 vs. 780/780Ti is really misleading. I am perfectly fine if NV called these cards 960Ti and 970, respectively, which is really what they are, while the real 980 and 980Ti are GM200/210. If you don't look into the code name and underlying specs, you'd think 980 is a beastly large monolith chip like GK110.
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Grooveriding
Diamond Member
I tend to agree. At $330 the 970 will become like the 8800GT, one of those cards everyone is running because the price/perf is impossible to ignore. Its appeal will be compounded by how high 28nm pricing has been putting cards like Titan, launch 780 & 780ti being out of reasonable for most budgets. So then a card comes at $330 in the same performance tier and you'll get a ton of new buyers.
AtenRa
Lifer
1: nice perf/watt
2: top GPU performance is still the same
3: Finally 28nm GPUs are getting interesting (per/$)
4: Im waiting for AT, TPU, [H] and more reviews for final evaluation
5: I really really want to know what 28nm process they are using.
6: I also want to see more GPGPU benchmarks
2: top GPU performance is still the same
3: Finally 28nm GPUs are getting interesting (per/$)
4: Im waiting for AT, TPU, [H] and more reviews for final evaluation
5: I really really want to know what 28nm process they are using.
6: I also want to see more GPGPU benchmarks
if you look at the 780 OK, if you look at the 680 the name makes perfect sense,
also how far is nvidia from 20nm, will 28nm GM200/210 be released as a geforce?
and the 470-480, 570-580, 670-680 all used the same chip, only the 770-780 was different, because 780 was no longer the fastest.
This !!!
Pandora's Box
Senior member
Good news for those of us running a 290 or 290X or even those of us running them in crossfire looking to add a second or third card :biggrin:. I imagine used 290's and 290X's are going to be dirt cheap. 290's are already down to $250 used.
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