If you are willing to get closer to $300 for the graphics card, then you better buy a GTX 970. Else, stick with a GTX 960 2GB (not 4GB version) if you want a cheaper card. You can get a GTX 960 2GB under $200 and it runs even with a 430W power supply like Seasonic S12II-430 Bronze.
I disagree. The 290 is a good $70-$80 cheaper than the GTX 970. The GTX 970 still cost $330. An AIB 290 will trade blows with the GTX 970. If you're budget is that high, I would pick a 390 over the GTX 970 if power consumption isn't a concern. The 390 is generally faster, just as quiet and cool, has more than DOUBLE VRAM, and scales very well with Crossfire. Bottom line, you can't bet a 290 in terms of bang for the buck.
