Ok, it's time to boil down our test results to one of our famous value  scatter plots.  As always, the best combinations of price and  performance will be situated closer to the top left corner of the plot,  and the less attractive ones will be closer to the bottom right. 
 Click back and forth between the plots, and you'll see that the GeForce  GTX 780 Ti wins the FPS performance sweeps by a nice margin over the  Radeon R9 290X.  In the 99th percentile frame times, the 780 Ti lands  above the R9 290X but below the 290X in its noisy uber fan mode.  The  application-level issues we saw in Guild Wars 2 hurt the GTX  780 Ti there, perhaps unfairly.  Some of the other games appear to be up  against CPU performance limitations with the very fastest cards, as  well.  We're talking about very small differences in the delivery of the  last 1% of frames rendered, but still, credit AMD's driver team for  making some nice strides in smooth frame delivery. 
  Based on the totality of our results, I'd say the GeForce GTX 780 Ti has  returned the single-GPU performance crown to the green team's trophy  case in a controversial split decision.  Perhaps more importantly, the  GTX 780 Ti achieves these performance levels while running at much lower  temperatures and noise levels than the R9 290X.  This truly is the  finest single-GPU graphics card on the market, and it's a very  attractive overall package.  If you buy your video cards based on  bragging rights rather than value proposition, then the GTX 780 Ti is  the card to beat.  You can even make a value case for it over the  $150-cheaper R9 290X if you factor in the bundled games, Shield  discount, and quieter operation.
  For most folks, though, forking over 700 bucks for the GTX 780 Ti will  seem like madness when the Radeon R9 290 offers 90% of the performance  for $300 less.  Yeah, the Radeon is noisier, but I'm pretty sure $300  will buy a lifetime supply of those foam earplugs at Walgreens.  Heck,  throw in another hundred bucks, and you could have dual R9 290s, which should presumably outperform the GTX 780 Ti handily.