I don't expect much from these lower range cards forthcoming...
Ati on the other hand needs to cut down the price of their one mainstream power card:
1 gb 5770, they need to cut this card's price to $100-$120 so a lot of users can end up buying these.
A few reasons:
Crossfiring 2 1 gb 5770 = performance of 1 5870
Crossfiring 3 1 gb 5770 = performance closer to 5870 crossfire
Crossfiring 4 1 gb 5770 = performance of 2 CF 5870
Think about it...it's a cheaper, quieter and a more power efficient option.
--source
Guru3d
You've explained why you WANT ati to cut the card's price, but you really haven't explained why they NEED to cut the card's price. In fact I think you kind of proved why they shouldn't. I agree that I want them to do the same, but if I were in there shoes I'd more likely raise the price.
The reasons for this is:
1. There is no competition in this price bracket at least until 430 launches which like 3 months or more away. The only cards it is competing against are old cards which are EOL making them unavailable or priced way beyond their performance level plus lack the features the 5xxx cards have (eyefinity, bitstream audio, dx11). Therefore there is no incentive to cut prices.
2. These cards in crossfire actually perform better than ATI's own cards that are over twice the price. 2 x 5770 >= 5870 in almost all games that support crossfire. Therefore lowering the price may actually cut into the sales of more profitable cards.
3. Pricing in this range is fairly insane. I've seen 5770s already for 130 while I've seen 5750s for 145 AVERAGE AT THE SAME TIME. Why would anyone buy the weaker card if the 5770 was cheaper?? Therefore raising prices would help sale of the 5750 as well by making it actually cheaper. 5750 is actually fine since it should be priced around the same as the GTS 250 as it has slightly higher performance than the Nvidia card.