You're just making things up bearxor to suit an agenda.
There's no rule set anywhere that says selling a huge amount of products in a matter of months (and yes, a matter of months is less than a year) isn't a success, because of some false benchmark you set up based on Apple or whoever else you want to cite.
That's just silly.
Show me *any* single model of product, of *any* type that sells 10 million units in a few months, and then show me that product that sells for multiple hundreds of dollar per unit.
According to your 'logic' on this subject, a record company selling 10 million copies of an album in 10 months would be a *HUGE FAILURE! BOO HOO* because they have to compare it to Thriller which sold 60 million copies... IN THIRTY YEARS!
Oh my god, what a horrible failure. Hang your head in shame.
Newsflash: if you're selling 10 million of virtually *ANY* product, it's a glowing success by any measure. That you've been conned into believing that Apple's iPhone figures are commonplace for *ANYONE* selling *ANY* single product line (let alone to keep repeating numbers like that across multiple product lines, as Samsung has) to believe that now 10 million is some lowball figure- it only shows that you're out in left field somewhere when it comes to having an accurate gauge of what constitutes a success in business.
There's no company that would be crying over having a product sell 1 million units a month, only to be surpassed by a newer version of its own product. Every company on earth no matter what it sells dreams of numbers like that. There are only a handful of companies in existence that ever even come anywhere close to figures like those. If everything lesser than these types of numbers were 'failures' then about 98% of all businesses on earth would have to go out of business immediately.