Originally posted by: mafia
GM should kill Saturn, and focus on Buick, Cadillac and Chevy. Too much badge engineering.
GM already spun off Saturn. Regardless of what happened with the Penske deal, Saturn wasn't going to be a part of the GM brand group. They might have continued on for a few years (presumably through the 2011 model year) licensing models and/or parts from GM to pad their lineup, but had Penske had any balls, Saturn would have been producing their own vehicles according to their own designs (or according to designs licensed from someone other than GM).
What GM effectively did was kill the future Saturn, since they apparently were unwilling to make long-term commitments to Penske to continue making GM designs/tech available for the Saturn lineup. It is quite possible/probable that they did not want any more GM clones out there than were absolutely necessary, hence their unwillingness to continue providing Penske with cars that could be modified and rebranded as Saturns.
Penske also killed Saturn by playing things safe. Granted, seeing Saturn's lineup bloated with Chinese, Indian, and Korean designs wouldn't have been pretty, but I'm sure that Penske could have done something interesting with it . . .
As far as the old Saturn went, I liked the company (and I still drive an '04 Ion 1, arguably the last model truly unique to Saturn <no it's not just a rebranded Cobalt, though it's sort of close>), but the company became a somewhat-overpriced showcase for cars imported from GM's foreign divisions. They even ditched the plastic panels which was one of the best features of their cars. I agree that the Saturn of the '09 and '08 model years had to go away, but there's no reason why it couldn't have gone in a new direction or perhaps back to its roots.
Hell, take the old S-class cars, fix the damn oil leaks, put a 1.6 litre turbo-charged engine in there (ala the Cruze), fix the damn brake fluid pooling problem, and touch up the interior, and you'd have a very nice budget car with good handling/performance and good fuel economy. Of course, the TDI and Fiesta are already providing that to one extent or another, and the Cruze should be doing the same once it hits the market, but still . . . Saturn had a lot of good dealerships. They just needed a better product at a better price.