- Jan 7, 2002
- 12,755
- 3
- 0
The General Motors Corp. promotion offering employee discounts to everyone has boosted the number of shoppers in showrooms across the country by nearly 30% over May, and increased sales, too, an automotive research firm on Wednesday reported.
Art Spinella, president of CNW Marketing Research in Bandon, Ore., said closing ratios for the first half of June, when the program started, are up about 22% compared to May for the struggling Detroit-based GM. A closing ratio is the number of sales that are finalized as a percentage of showroom floor traffic.
The mid-month findings suggest GM could post higher sales in June, Spinella said, noting that sales could taper off or even pick up by the end of the month. The amount buyers save varies from model to model; in some cases they can save several thousand dollars.
GM made the program available from June 1 through July 5 after U.S. sales fell 12.6% in May compared to the same month a year ago. For the first five months of the year, sales are down 6.7%.
Floor traffic was especially strong in some critical markets where GM needs to boost its sales, such as Los Angeles and Miami, said Spinella, whose company gathers data at 450 dealerships in 27 markets.http://www.freep.com/money/autonews/gmprogram16e_20050616.htm
Art Spinella, president of CNW Marketing Research in Bandon, Ore., said closing ratios for the first half of June, when the program started, are up about 22% compared to May for the struggling Detroit-based GM. A closing ratio is the number of sales that are finalized as a percentage of showroom floor traffic.
The mid-month findings suggest GM could post higher sales in June, Spinella said, noting that sales could taper off or even pick up by the end of the month. The amount buyers save varies from model to model; in some cases they can save several thousand dollars.
GM made the program available from June 1 through July 5 after U.S. sales fell 12.6% in May compared to the same month a year ago. For the first five months of the year, sales are down 6.7%.
Floor traffic was especially strong in some critical markets where GM needs to boost its sales, such as Los Angeles and Miami, said Spinella, whose company gathers data at 450 dealerships in 27 markets.http://www.freep.com/money/autonews/gmprogram16e_20050616.htm
Facebook
Twitter