I realize they are streaming. As are the on-demand features of FiOS. If Netflix streaming looked as good as my FiOS subscription I would consider it.
That was the point. You are being guided to use Verizon's services and you don't even see it.
Netflix and similar services are all forced to drop their quality and bandwidth requirements because of ISP's. You're choosing FiOS and not Netflix because Verizon specifically restricts streaming traffic on their network. They either cut you off if you watch more than ~10 hours/month worth of video, make sure you can't watch said video in realtime, or offer the option but make you pay in the hundred dollar range. If you didn't have streaming limits, you would not be able to see a difference between your Netflix stream and your FiOS stream.
If the US landscape had no ISP with any video offerings, we'd have more bandwidth at cheaper prices than we do now. The main reason the FCC's duopoly policy failed is because the FCC ignored the technical limitations of DSL. It was invented as an interim solution, not long term, to use until modern infrastructure could replace it. As such, there is no way it would scale for very long.
When DSL was still competitive with ISDN, T1 and early DOCSIS 1.0, there was a lot of options and relatively low prices across the board. Recall how that competition disappeared when the technology couldn't scale to compete with higher bandwidth cable and how cable stopped scaling after all those little DSL companies disappeared.