FelixDeCat
Lifer
I was watching a local story about companies big and small cashing in by putting a pink ribbon or using a pink label on their product. They point to Campbels soup that started the trend in 2006. Their sales went up seven fold in October of that year when they sold 7,000,000 cans of soup just that month. Even they were shocked at the amount of clout the "pink ribbon" had with shoppers.
Since then almost every retailer/manufacturer has attempted to mimick Campbels success. However, there is no regulation or control regarding the use of the pink ribbon on products. Some give to research, some do not. Others only effort for the cause is to raise awareness on the shelf. No monetary contribution is made, and they can still claim to be doing their part. It is suggested that the consumer read the fine print if that is the only reason they are choosing that product over another.
Ive noticed that this and other research movements have grown so large in recent years that its hard *not* to notice them. In fact, you are practically tripping over them. Now I know why. :whiste:
Since then almost every retailer/manufacturer has attempted to mimick Campbels success. However, there is no regulation or control regarding the use of the pink ribbon on products. Some give to research, some do not. Others only effort for the cause is to raise awareness on the shelf. No monetary contribution is made, and they can still claim to be doing their part. It is suggested that the consumer read the fine print if that is the only reason they are choosing that product over another.
Ive noticed that this and other research movements have grown so large in recent years that its hard *not* to notice them. In fact, you are practically tripping over them. Now I know why. :whiste:
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