It has been my observation that companies stay close to the vision of the founders of that company for as long as the founders are around in the company and the company financials are solid. When the founders leave/die/forced out that's when things change.
I don't see Page and Brin going anywhere, so I think supposition that the company is going to change over time isn't justified.
People have been pointing to China and the latest "net neutrality" thing and saying "see, Google is becoming evil." But to me what both those examples show is that Google is able to compromise - I don't see evil, I see practicality. But the idea that they would start selling personal information seems highly improbable. Plus it would alienate users and could cost the company badly... there are other search engines out there and the results from them are roughly on par with Google... if people have a motivation to change, they will.
Actually, they're both pretty much gone already. Schmidt is running the show, and what the other companies are doing is what Google will do.
http://digitaldaily.allthingsd.com/...o-cede-majority-voting-power-over-five-years/
Schmidt is a forward thinking guy, and what he's talking about is pretty crazy stuff:
http://www.telegraph.co.uk/technolo...pe-cyber-past-warns-Googles-Eric-Schmidt.html
Charlie Rose had a show about Google on Tuesday, and the consensus is that Google will be following what players are doing as far as data gathering, etc.
http://www.charlierose.com/view/interview/11174 I can't find the video, but I recorded it, Google is stuck between a rock and a hard place as far as growth, they'll have to change some of their practices as the internet users are changing, they don't use search as much and are using social networking sites more and more...
Android has been successful, but it's not generating the kind of cash flow they need to show the growth investors would like...
Even without outright selling user data, a browser based OS provides Google with a ton of user info for targeted ads, their core business, and let's not forget Google is first and foremost a business... People want to ascribe human characteristics to corporations, that's pretty stupid.