The enemies of AMD are not Intel and nVidia.
Who are they? Apple, Qualcomm, Samsung, Texas Instruments, ARM?
AMD is the enemy of consumers who want competition.
What does this statement even mean? Without AMD, prices would be even higher and progress even worse following your own logic. If you say NV/Intel have slowed progress and raised prices because of less than competitive AMD, then what would happen if AMD disappeared completely?
Think about what you are even typing.
People purchased Pentium 3s and Pentium 4s and Pentium Ds when Athlon XP+/Athlon 64s and Athlon X2s smacked them around for less $. Even back then Intel sold ridiculously overpriced Intel EE CPUs. There were plenty of Intel fanboys rolling around buying Pentium 4 EEs for e-Peen on our forums and kept throwing video encoding/rendering benchmarks at us gamers. Even back then the average consumer had no clue and purchased Pentium 4s/Ds over A64/X2s. :hmm:
Everything was great when GTX280 launched high and AMD smacked it down to reality. That is what it is all about. But you know what, that GTX280 was worth $649, and people happily paid it, until proven otherwise. Once the 4XXX hit...it was $499 over-night.
Depends on how you look at it, HD7970 smacks the Titan back to reality even more than 4870 did with the 280.
$499 GTX280 was just
18% faster than a $299 HD4870 for a 67% increase in price. That means the consumer paid
$11.11 for each 1% increase in performance to go to the GTX280. In aggregate though the total price increase here was $200.
$499 GTX480 was just
15% faster than a $369 HD5870 for a 35% increase in price. That means the consumer paid
$8.67 for each 1% increase in performance to go to the 580. In aggregate, this was a $130 price increase.
$499 GTX580 was
15% faster than a $369 HD6970 for a 35% increase in price. That means the consumer paid
$8.67 for each 1% increase in performance to go to the 580. In aggregate, this was a $130 price increase.
$899 Titan is rumored to be 45% faster than $380 1Ghz HD7970 for a 137% increase in price. That means the consumer will pay
$11.56 for each 1% increase in performance to go to the Titan. In aggregate, the total price increase here is $520.
NV went back to insanely overpriced premiums in % terms for each 1% increase in performance like the infamous GTX280 (which was the biggest rip-off in GPUs in a
long time as GTX275/4890 delivered that level of performance for $260 just 9 months later). People were "happily paying $649 for the 280?" Is this a joke? NV had to give people rebates after ripping them off so badly that they felt bad. Big difference is that today's GPU consumers are now willing to pay more money for graphics cards on an aggregate basis and NV realized it even more so than AMD. More people are willing to pay $900 for flagship cards instead of $500 and $400-500 for mid-range chips instead of $250-300. Both companies are equally responsible for raising prices on us but NV is really pushing it into the stratosphere like those 280 days. Let's not start putting the blame squarely on AMD now.
The Titan is the MOST overpriced single GPU card of all in
at least 5 years. Still blaming AMD, huh?
If Titan is over-priced on its own merit, then the market will speak and it will drop.
The market has already spoken with GTX690. The value proposition AMD offers in % terms relative to NV is not any worse than from HD4870 days relative to NV flagship card, but the propensity for consumers to pay nearly double for flagship cards has changed. So what does NV do after selling GTX690 without problems? Keep those prices. Let's not start putting the blame on AMD solely here since there is no way NV could have pulled such a stunt unless people were willing to pay $11 for each 1% increase in performance like they did during GTX280 vs. 4870 days. It appears they are still willing.
AMD is the cause of a slowed Intel roadmap.
Intel's roadmap hasn't slowed only because of AMD. It's just as likely that Intel's strategy has shifted from focusing more on raw performance to performance/watt even more because majority of the world no longer cares about desktop CPUs or how fast they are. It's all about mobile/tablets/smartphones, not desktops. For most other folks Core 2 Duo is good enough. The only way Intel can stay relevant is to focus in performance/watt given existing consumer preferences.
AMD is part of the cause of whatever Titan MSRP is.
One can just the say the same regarding NV. It's NV that's responsible for not lowering the price of the Titan to $649-699 and forcing AMD back to $299 price level on the 7970. I think consumers are willing to pay more for GPUs than in the past. ASL are going up. NV is raising prices on a % basis for each 1% increase in performance to GTX280 levels, way higher than they charged with 480/580s against 5870/6970 because they tested the market with the 690 and it worked.
If it is over-priced but there are so few that they are bought up anyway, then the person who determined the MSRP should get a bonus and promotion for maximizing ROI.
The profits from Titan will be a rounding error on NV's financials. $9 million in sales spread across NV, AIBs, retailers/wholesalers. NV's gross margins are maybe 51-53% on chips, not on MSRP of retail cards. Therefore they are lucky to be making $3-4 million in profits on all those Titans. The card's purpose has 0 to do with making profits on it. It's about establishing new price levels for GPUs in the industry, strengthening NV's brand equity/GPU leadership, etc. Once AMD/NV raise prices on flagships over time, they can raise prices in every level from $100-500 by selling smaller/slower chips for more $ than they would have otherwise in the past. With the death of sub-$100 dGPU space, this has been the plan all along since it's a sure way to grow your profitability. Our wallets are asked to subsidizing the costs of 28nm wafers.
can't mine bitcoins for SilkRoad.....but the people actually buying this card tune that stuff out anyway.
Bitcoin mining was the only reasonable alternative to not get 'ripped off' by AMD/NV this round. Once bitcoin mining fails and
if AMD/NV continue this trend of selling mid-range chips for $500 and flagships for $900-1K, we could end up with generally higher GPU prices. I don't think I am in the minority since other people are also voicing similar concerns. Good thing the GPU specs on PS4/720 look weak which probably means that $300 low-end 20nm and 14nm GPUs should max out console ports for years. :biggrin: