I looked at it as an over-clocked and sometimes an over-volted HD 7970 offered similar performance as a GTX 680 or an over-clocked GTX 680. The watt difference was significant.
How did you conclude that? I haven't seen a single review that overclocked an HD7970 on stock voltage to 1.15ghz+ and did power measurements under these circumastances.
What reviewers tend to do is take a stock HD7970, test that. Then crank up volts to 1.25-1.3V and go for max overclocks. Some of those 7970 cards can only reach 1175mhz for example, but the reviewer put 1.25V into the card to do it. Essentially the power consumption measurements from such review are not very relevant. Who is going to use 1.25V over stock for another 25 mhz overclock and 50W extra power consumption?
Under 1.175V, my 1.15ghz 7970 is using up 192W of power in HWInfo64. If anyone has an overclocked GTX680 to 1.25ghz or so, they should post their power consumption in HWInfo64 to compare. Maybe
blackened23 can do it with his overclocked MSI Lightning 680
I earlier noted by going from 1.175V to 1.256V, 7970's power grows 42-43W without doing anything to the clock speeds.
Also, what about the price difference between 7970 and 680? Are those 40-50W extra power worth spending $220+ for the EVGA 680+EVbot over say MSI Lightning 7970? Why is this card so overpriced compared to the MSI GTX680 Lightning? The way I see it GTX670 is the most balanced card this generation @ $400, while HD7970 gives full voltage control with overclocking for $450.
To get voltage control with an OK cooler, EVGA is charging $740. A $740 supposedly top of the line 680 which can't even beat a handful of aftermarket overclocked $450 7970s. That's almost a $300 price difference. For this much $, you can almost get 2x Giga GTX670s!
If you read the details of how
EVBot works, it's sub-par, it appears that it requires redialling settings every time you re-boot. In the context of 7970s and other 680s, the EVGA Classified 680 is a rip-off/hack job:
"if the card is fully powered down you’ll need to reset the desired voltages the next time the card is powered up. For anyone intending to use an overvolted card on a regular basis, this means you’ll need to keep an EVBot plugged in at all times so that you can reset the voltages."
Performance/watt, GTX670/680 cards win, with GTX670 OC after market cards being the standouts to me. However, when already discussing 300-350W power consumption of total systems, another 40-50W of power is irrelevant imo. Other things such as performance in the games you play, feature preferences, warranty, card/game bundles are more important imo.
And none of the modern cards consumes as much power as the GTX580:
The bottom line is the most expensive single-GPU card should be hands down the fastest and have a great cooler to boot. The Classified is 0/2 in both of those metrics.