Is it really so one-sided? It's par for the course on forums in general for people to remain sceptical when someone claims "X, but X is under NDA so I can't offer proof", no?
I'm sceptical that it will be 2 580s on a single card, but I'm open to the prospect of being wrong. I don't recall anyone on this board saying "A dual gpu 5XX series card is impossible", I believe people were rather sceptical that it could be 2 580s on a single card. I could be wrong about this, too, but it's trivial to see how easy it would be to make a dual 560 card, no? So anyone who thought "dual gpu 500 series is impossible" was just being silly.
Regarding the card itself, it'll be interesting to see who launches first. I think that both ATI and Nvidia will release a dual GPU card, with ATI's being slower in some situations and therefore cheaper.